Mass Product Page Upload - SEO Issue?

[BeckyKey]

Hi

We will be adding a lot of products to our site, in a mass referencing exercise, not all in one go, but 10,000 split into a few loads.

This product content won't be duplicate, but the quality of the information may be sparse and not very high.

My question is, whether adding a bulk of these pages will reduce the pverall domain authority on our site?

Thank you

[PeteC12]

You could always consider no index follow these until a point you'e in a position to improve product pages

People sometimes use this technique if they feel a Panda update is coming... otherwise it could just look like a lot of low quality on the site.

Pete

[BeckyKey]

Hi

I've been thinking about this, our competitors are huge compared to us. For example, Argos has 4,270,000 indexed pages and 234 referring domains.

We have 10,280 indexed pages and 33 referring domains.

Should I be looking at the external domains? Or looking more so at internal linking structure? I understand what you're saying, I'm just not sure where to start.

Thanks!

[BeckyKey]

Hi

Great thank you for the detailed response. Is using majestic the best thing to go in depth with this? Or can I use MozPro?

Thank you

[rjonesx. 0]

This will not decrease Domain Authority. What it could, hypothetically, do is distribute Page Authority disproportionately across the site relative to your SEO goals. For example, if right now the majority of your internal links flow into just a handful of pages, you will likely spread that link value across a much greater number of URLs and potentially lower the rankings of those previous pages (while potentially picking up rankings for all your new pages). Striking this balance can be difficult, but a nice starting point is to look at your competitors' ratios of Referring Domains and Indexed Pages and try to keep a ratio yourself in line or better (with a higher ratio of Referring Domains to Indexed Pages)