Outreach with your own name
-
I always send outreach under my own name. I use either my private e-mail address or an own e-mail address from the clients domain. I just send out 10 emails and I did get 6 replays which 4 of them started about my SEO background . The response rate was great, but my SEO background isn’t in this case.
How do you guys handle this situation?
I have always used my own name because it feels right. It’s also handy in case I pick up the phone or visit an link prospect in person.
The disadvantage is that people directly doubt my sincerity or they want to sell me a paid placement.
Love to hear your take on this.
-
Hi Andy,
Thanks for sharing. I stumbled upon it right after I posted this discussion on the Q&A. It's an great video and does indeed gives a lot of helpfull information!
-
Hi Bob,
Have a watch of Rands Whiteboard Friday on Outreach here. He talks about many aspects of outreach and you can probably pick up some great ideas.
-Andy
-
Hi Josh, thanks and you're right. I should just deal with that fact. Mabye take some more time to get to learn the partners I'm focusing on before throwing in an request or what so ever and see if that could set me a bit futher apart from what most people consider spam.
-
Thanks taking the time to repond Dmitrii! This really helps.
-
Yes, it does. Why is it bad? I assume that for your own outreach you are "outreaching" about seo stuff.
As for non-seo related companies - I usually use our clients info@ email or marketing@ email.
That way it's not related to me, but the company. If you do want to use your own name, then I don't think there is a way to go around your problem.
As for this: "people directly doubt my sincerity or they want to sell me a paid placement" - it's always going to be present and I don't think there is a way to get rid of it, unless your clients' companies become very authoritative in their fields.
-
When i e-mail them as Bob, or Bob from Client company X they Google my name (my last name is in the e-mailadres and in my senders name) and find out pretty quickly I'm an SEO. Today this was even 4 out of 10 people I e-mailed.
They replay with stuff like "I can see you're an SEO professional" and other related messages.
Did this clearify the explanation for you?
-
can you explain what you mean here:
I did get 6 replays which 4 of them started about my SEO background . The response rate was great, but my SEO background isn’t in this case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens to your domain authority if you are forced to change your website name?
Out of curiosity if for legal reason you or a client were forced to change their domain name, what happens to all of your domain authority once you lose the old domain? While you still own the domain you can easily redirect any old links to your new website, but what happens if you no longer own that domain and someone else purchases it? Do they steal all of your domain authority? Or is it possible to keep those old links pointing toward your website?
Link Building | | SteveKettig0 -
Outreach for backlinks
What are some of the best ways to reach out for back links? The goal is to get a link from their website to our root or an anchored text but what are some techniques and options to consider to make it beneficial for both parties?
Link Building | | Cfarcher0 -
Best Name for Business and Backlinks / SEO
Sorry if this is a basic question I should know the answer for. We have just acquired the .org for a moderately well searched keyword set. Our objective is to fight for rank specifically on this one set of two keywords. We want make sure our site is setup and business named optimally for this. Here is my question. What is the best business name for SEO and keyword rich backlinks, or anything else I'm not thinking of? KEYWORDS: Blue Widget DOMAIN: BlueWidget.org BUSINESS NAME OPTIONS: A) simply BlueWidget.org. We like this but do we lose some benefit of "Blue Widget" with a space on backlinks? **B) Blue Widget Foundation. Is this better because people will reference us by the keywords with a space "The Blue Widget Foundation", instead of "from the people at BLUEWIDGET.org"? ** Am I missing anything important here in the name? We just want to start everything off on the right foot. Thank you Moz. Just joined and my first post.
Link Building | | RetBit0 -
Do you have PA and DA minimums for link building outreach?
Hi all! I'm putting together a list of sites I want to attack for link building. I'm looking at my competitors while also seeking specific sites I know would work well to link to us. My question is, since this is very time-consuming, do you have a minimum PA and/or DA that you require in order to perform manual link-building outreach. For example, if a site has a DA below X and PA below X, what would X have to be for you to not consider it worth your time. I'm just trying to gauge where my efforts will be best spent and trying to get some benchmarks. Thanks!
Link Building | | Kibin0 -
Does google really care if anchor text is the "brand name"?
I have read a lot about how it is a good idea to build links with your "brand name" as the anchor text. I am somewhat skeptical about all this. I suspect that the only thing that you need to do is have a wide variety of anchor text, some no follow links, and some links without any anchor text at all or just your URL. IDoes anyone have an opinion on this? Also I am somewhat confused about what a "brand name" is anyway. Obviolusly it applies to words like "Apple Computers" or seomoz but can I "make" my own name, i.e. Paul W. Matthews, into a "brand Name" aulby putting it in the title of my home page and just using it a lot as anchor text? If yes, is this a good idea? thanks, Paul
Link Building | | diogenes0 -
Advice on buying a domain name for a valuable link
There is an expired blog which scores well for a search term I'm interested in. I'd like to know if people think it's a good idea to buy it to get a link essentially? Also, if I buy the domain and the content is wiped, does anyone have any tips on what I should do in regards to content to maintain the domains value? I don't generally look to buy domains for links but on this occasion it could be worth the effort and expense.
Link Building | | benners0 -
Changing domain names... Bad idea?
We are re-doing a clients e-commerce website. Before I had entered them on SEO moz we had decided to change their domain name to one with a keyword inside. I had not known that they had an online marketing company previous working for them. They have a domain authority of 42 right now. It would be a horrible idea to switch their domain right? I looked at some of the links, they all have a variety of good anchor text. But alot of the links are coming from sites or directory categories that are not relative. We are also planning on doing 301 re-directs for the links. But this will not transfer the domain authority to the new domain right? Any thoughts?
Link Building | | DTOSI0 -
When good domain names go bad
We have created a website to distribute a niche product. About a year ago, another vendor decided to drop the product and did not renew their domain name. We tried to acquire the domain name, but a cyber squatter picked it up. The old domain name had a few decent back links, and there was probably some value to us with a 301, but the cyber squatter was asking $8,000 and we didn't even bother countering such an absurd figure. The old domain continued to rank reasonably well for one or our search terms, even though it was just one page of spammy links. Well, this week it appears that Google Panda may have finally killed it off. Which brings me to a couple of questions. 1. In addition to a simple Google search, is there a way to determine if Google has killed a domain? 2. Assuming that Google has indeed killed the domain, is there any value in trying to 301 the domain should it ever be released? Best,
Link Building | | ChristopherGlaeser
Christopher0
