How to organise subpages for good SEO content without duplicate text?

[Lukas-ST]

We are working on many subpages for our services. We have original content for each page however there are few text which we need to always duplicate like: Contact sales window, why to choose us window, supported files etc. What's the best way to do this so it's not consider as duplicated text. Should we redirected it or add it as a picture and always change name of the picture?

Thank you

Lukas

[ZoeRigley]

Hi Lukas,

Are these sections going to be as part of a sidebar, or a section of the footer? If so, I wouldn't worry too much about this kind of duplicate content, as long as the service page content has unique, rich information and good internal linking. I would minimize the amount of these extra sections, and ensure the unique content forms the majority of the overall page content.

That assumes these extra sections are just small, if you have lots of information in these sections I'd maybe consolidate them into an FAQ section. You should try to keep each page focused on one goal- presumably generating leads for the specific service the page is discussing. As long as you keep your focus on usability, you'll be fine- I'd definitely avoid adding the information as images, as this won't add any value, but will prevent users from clicking on your contact number to call you, for example.

Hope this helps! 
Zoe

[Andy.Drinkwater]

Hi Lukas,

If you have a bit of informative text that is the same throughout the site, don't worry about it - as long as you have enough unique content to balance it out.

For example - if you have 2000 words on a page and 100 of these are the same on each page, it really isn't a problem.

Remember that Google doesn't have an internal duplicate penalty, but you will get hit for thin / useless content. As long as this isn't the case, you're golden.

-Andy