Should I redirect a direct keyword url?

[LBike]

We are a manufacture of a product and we own the url of our business/product name (samples) "www.thewafflemaker.com" and our company name is "The Waffle Maker". We do all of our business on "www.thewafflemaker.com" and rank #1 for about 16 of the top 20 keywords related to "Waffle Makers".

However, we also own "www.wafflemaker.com" without "The" in the URL. Right now we have it set up as a single page that contains information about the product and a link to our sales site. Should we build this site up or have it just redirect to "www.thewafflemaker.com"?

Any help is appreciated.

Thank you!

[LBike]

We really dont have the time or resources to keep up with both sites. We get about 150 organic hits to the "www.wafflemaker.com" site and only see about 20 of those come to our main site.

Maybe a redirect is best since our sales site is set up to reel the buyer in.

Thanks for the input Ryan

[AdoptionHelp]

If you have enough content and time to manage the SEO on the 2nd domain, I'd say go for it. What you want to avoid is duplicating your content, or cannibalizing your own keywords on the main site.

If you don't have any new keywords you want to pursue, don't have the time to properly SEO the domain, or don't have enough content for a second site, I'd say go for the redirect.

EDIT: You should also know that exact match keywords in domains is one of the less important ranking factors, and most agree it will continue to become less important.