A/B Testing Through Google Tag Manager

[RuchiPardal]

Hi

I have just started working on Google Tag Manager and trying to implement all important tags through Tag Manager only.

Can we also implement A/B Testing (Experiment in Analytics) through Google Tag manager.

[Martijn_Scheijbeler]

Hi Ruchi,

Yes, you paste all the information about the different variants in the snippet that is provided.

[RuchiPardal]

Hi Martijin,

Thanks for your response. I have gone through the references those you shared and they are really helpful.I will follow them.

Can we also place the code generated in Experiment directly in HTML field of Google Tag manager. Will it work?

[Martijn_Scheijbeler]

Hi Ruchi,

Yes you can, read the information you can find here on my Github profile: http://github.com/MartijnSch/cro or the more extensive blog post on this that you can find on LinkedIn. Happy to share more about the code if you have any questions on how to run it.