How to interpret universal results?
-
Hi
After adding some keywords to our new campaign for www.vayamundo.be/nl, the keyword "Vayamundo" ranked +51, which is strange.
I then found this little marker in the universal results column which says:
Universal Result: Local
Contains: 3 results
- Vayamundo Ol Fosse d'Outh
http://www.vayamundo.be/ - Vayamundo
http://www.vayamundo.be/ - Zumba Oostende in Vayamundo Ravelingen
https://www.zumba-oostende.be/
View Ranking History for more details
Learn more about universal resultsI clicked the two links, but still do not understand how to interpret this universal result.
Why was it labeled a universal result to begin with?
Can somebody help me out?
Thanks in advance.
Greetings
Jorien
- Vayamundo Ol Fosse d'Outh
-
Hi Matt
Thank you so much for your response, this is a great first step for us.
I will not hesitate to contact you again in the future.
For now, I think we will upgrade our knowledge via the links and articles you gave us.
Thanks again and have a great holiday season!
-
Hi Joeri!
What that means is that your site is coming up in the local 3-pack rather than as a standard result.
Take this SERP for the key phrase "coffee seattle," for example. I've added a red box around the local results. They're more based on your local SEO than on traditional SEO, and different things factor into ranking there. SEJ has a post that may help here.
Does that help at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Universal Analytics auto generate events?
Hi Mozzers, I have been noticing for one of my clients that there are thousands of events generating which I never added a code snippet for ga('send', 'event', 'button', 'click', 'nav buttons', 4);. The code I am seeing instead is following the syntax **PDF FILE NAME.**I don't even use Tag Manager. So are these auto generated? Label names of files aren't great though so I still believe that adding that piece of snippet _ga('send', 'event', 'button', 'click', 'nav buttons', 4);_can still bring some added value. Do you think it still does? Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Universal cookie loss specific traffic
Hi there, A month ago we have installed the Universal Analytics tracking code on our website (www.smartphonehoesjes.nl). Since that time, direct traffic has risen unnaturally and organic traffic dropped unnaturally. I dived into this problem and I discovered there is a cookie loss on when visitors are switching from /cart to the first step checking out. The problem is that not all browsers cause these cookie issues, only Safari and IE older versions (9 and older) and some cases of Chrome. All iPads cause cookie issues (50% of all cases). iPhones cause not a single problem because we are using a separate mobile (m.) site which does not cause cookie problems. We don't have a mobile site for tablets yet, soon it will come. My biggest question is: how can I fix the Safari desktop cookie loss after switching domains from /cart to the first step of the chckout process? Olders versions of IE will slowly fade out and the iPad problem will be fixed when the mobile website is available for tablets. I hope someone can help me.
Reporting & Analytics | | MarcelMoz
Thanks in advance. Marcel0 -
Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM
Hello Experts, Can you please tell me Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM? Any one tell me process and code? Thanks!
Reporting & Analytics | | bkmitesh0 -
I want to upgrade to Universal Analytics but already using GTM and I have few queries...
Hello Experts, I want to migrate from classical to universal analytics and i am already using GTM for my ecommerce site. I have small 6 queries :- After login to google analytics from admin section i have to transfer property to universal analytics ? right? I have to wait either 24 hours or 48 hours before retagging or doing any changes in UA. So how can i know my property transferred sucessfully? After property transferred to universal analytics, i have to configure the session timeout and campaign timeout periods via the Google Analytics Admin page. ( By default,
Reporting & Analytics | | jackinmathis1
sessions end after 30 minutes and campaigns end after 6 months ) is it okay if i don't change this settings? As of now in my analytic i have configured google adwords, google webmaster and google merchant. In analytic i have also set custom alerts, goals, funnels, enchance link attribution, eCommerce etc but google analytics code i have already added in google tag manager, so i have to some manual changes for all such things? or all the things i.e goals, funnel, alerts etc will be transferred automatically at time of transferring the property? In Google tag manager i have already configured following things :- Tags :- Name - Google adwords Conversion Tracking b) Type - Adwords Conversion Tracking c) Rules - order sucessful page Name - Google Analytic Page view Tracking b) Type - Classic Google Analytics c) Rules - All pages Name - Google Analytic Conversion Tracking b) Type - Classic Google Analytics c) Rules - order sucessful page Name - Twitter Conversion Tracking b) Type - Custom HTML tag c) Rules - order sucessful page So at time of transferring property all this will be transferred automatically? Also at thank you page of my website I have scripts for goal setting, Affiliator, so there is no relation of this with migration right? Kind co-operation in the matter of highly be appreciated. So please help me! Regards,
Jackin!0 -
Universal Analytics: Why does Google Organic appear as Direct traffic?
Hi there, When I enter the site via Google Search and follow myself via Real-Time Analytics I appear an organic visitor (which is good). When I browse and visit the site I still am an organic visitor. However, as soon as I fill in the contact form (gravity forms) and land on the "thank you page" I appear as a direct visitor with Google as the source. Since I have the thank you page set-up as a goal, Analytics incorrectly attributes these conversions to the direct medium instead of the organic medium. The tracking code has been installed on all the pages and all conversions are being recorded. What is going on?
Reporting & Analytics | | Robbern0 -
Easiest way to get out of Google local results?
Odd one this, but what's the easiest way to remove a website from the Google local listings? Would removing all the Google map listings do the job? A client of ours is suffering massively since the Google update in the middle of last month. Previously they would appear no1 or no2 in the local results and normally 1 or 2 in the organic results. However, since the middle of last month any time they rank on the first page for a local result, their organic result has dropped massively to at least page 4. If I set my location as something different in google, say 100 miles away, they then rank well for the organic listings (obviously not appearing for local searches). When I change it back to my current location the organic listing is gone and they are back to ranking for the local. Since the middle of July the traffic from search engines has dropped about 65%. All the organic rankings remain as strong as ever just not in the areas where they want to get customers from!! The idea is to remove the local listing and get the organics reranking as the ctr on those is much much higher. On a side note, anyone else notice very poor ctr on google local listings? Maybe users feel they are adverts thanks
Reporting & Analytics | | ccgale0 -
The brainstorm of finding the reason of the URL decrease on original search result and the procedures of fixing the problem?
Hi guys: i just any one have some idea of how to find the mainly reasons of the listed position on google search original result decrease and the procedures of fixing those problem. Appreciate for any feedback. David
Reporting & Analytics | | skyten0
