One page ranking for all key words, when other targeted pages not ranking
-
Hi everyone
I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too.
eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
TRUCK TYRES page - not ranking for "truck tyres"Further on, I then have pages not ranking all that well for more specific key words when they should.
eg
HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres".
ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text.So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it.
I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages.
Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term?
We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too.
Thanks!
-
Thanks Thomas!
-
I will use deepcrawl on your site make sure your link structure is not holding back Will post soon
-
Thank you so much for your help. I have started reading some of the articles posted above and I think that you are all spot on.
This particular link is http://www.fortusgroup.com.au/browse-products/rubber-tracks.html which tends to rate well for every other "rubber Track" search term.
-
Pretty impossible to answer without seeing the site but things that I could think about:
Links, as discussed below, mainly pointing to the homepage. The "link juice" (I hate that term but it fits) flows down through the homepage to the main categories (such as Tyres) which then filters (again) down to "Honda Tyres" - but the Tyres page (or homepage) could also have a TON of outbound links, internal links to filter to, etc.
You could also have duplicate/non-existent content on the internal pages and Google may just not value them as much. Your URL structure could affect this. The backlink anchor text pointing to one or two of your category pages could affect this.
Again, without a URL we're just shooting mosquitos with a shotgun.
-
Ellie
Very difficult without the url. The site structure is very important. Assuming it is a new site, so no pages have been penalized, i will make an educated guess and go with page authority. The site structure and paradigm you set up is integral to success. There is a great article by Bruce Clay and though aged it is still current today so in any redesign i Would have an eye to bruce's suggestions. http://www.bruceclay.com/seo/silo.htm
I would try and identify the key issues before a re-build, rather than hope the rebuild will just fix the problem. See https://moz.com/blog/technical-site-audit-for-2015 for more info.
Hope that assists.
-
It sounds like a case of all the URLs pointing to your homepage. Do you have data on your back links? Use Moz Open site explorer and make sure that you have some URLs pointing to these pages. Otherwise with the new site for a week site you will not rank well for any page regardless. There are so many factors take a look at the learning section here on Moz the beginners guide to SEO is a great read for anybody even a seasoned professional.
It sounds like you need page authority.
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
Totally lost ranking for a targetted page - and dont understand why
I am trying to rank this page https://www.vitari.no/regnskapssystem/visma-net/ for keyword visma.net on google.no. At first it went really well, and I was on first page, ranking as number 8. Then it fell to second page. But then it totally dissapeared. If I go to google.no now and search for visma.net, its not on any of the pages, I have looked through them all. I have used moz and other seo tools to analyze, and try to understand what has happened. But I simply cant understand it. And I cant get rankings back. I've been fighting with this for a long time. However - other pages on the site is ranking for the same keyword. If anyone has an answer leading to me solving this, they will be my hero of the day!
Intermediate & Advanced SEO | | contenting0 -
Can one back-link fluctuates ranking of website with thousands of back-links?
It happend to our website. We have seen major ranking fluctuations for our website because of one back-link. What kind of links those can be? Why Google is not stopping them even though they claim that such back-links will be taken care of?
Intermediate & Advanced SEO | | vtmoz0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
I've seen and heard alot about city-specific landing pages for businesses with multiple locations, but what about city-specific landing pages for cities nearby that you aren't actually located in? Is it ok to create landing pages for nearby cities?
I asked here https://www.google.com/moderator/#7/e=adbf4 but figured out ask the Moz Community also! Is it actually best practice to create landing pages for nearby cities if you don't have an actual address there? Even if your target customers are there? For example, If I am in Miami, but have a lot of customers who come from nearby cities like Fort Lauderdale is it okay to create those LP's? I've heard this described as best practice, but I'm beginning to question whether Google sees it that way.
Intermediate & Advanced SEO | | RickyShockley2 -
Effect of Removing Footer Links In all Pages Except Home Page
Dear MOZ Community: In an effort to improve the user interface of our business website (a New York CIty commercial real estate agency) my designer eliminated a standardized footer containing links to about 20 pages. The new design maintains this footer on the home page, but all other pages (about 600 eliminate the footer). The new design does a very good job eliminating non essential items. Most of the changes remove or reduce the size of unnecessary design elements. The footer removal is the only change really effect the link structure. The new design is not launched yet. Hoping to receive some good advice from the MOZ community before proceeding My concern is that removing these links could have an adverse or unpredictable effect on ranking. Last Summer we launched a completely redesigned version of the site and our ranking collapsed for 3 months. However unlike the previous upgrade this modifications does not URL names, tags, text or any major element. Only major change is the footer removal. Some of the footer pages provide good (not critical) info for visitors. Note the footer will still appear on the home page but will be removed on the interior pages. Are we risking any detrimental ranking effect by removing this footer? Can we compensate by adding text links to these pages if the links from the footer are removed? Seems irregular to have a home page footer but no footer on the other pages. Are we inviting any downgrade, penalty, adverse SEO effect by implementing this? I very much like the new design but do not want to risk a fall in rank and traffic. Thanks for your input!!!
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
Deleting Pages in One Fell Swoop
We're about to delete a bunch of unnecessary pages, largely responsible for our duplicate content woes. These are low traffic pages, and they were NEVER a good user experience. I just want to check and make sure I'll be setting up the proper way to account for their absence: 1. Set up 301's for all of them so they point to related pages 2. Remove them from the Sitemap 3. Also remove any internal links that previously pointed at them. Is there anything else I'm missing here? Or any additional moves I can make that I'm not thinking about? Thanks!
Intermediate & Advanced SEO | | EEE30