Moz page optimization score issue, have a score of 95, but can get to 99 if I ad my keyword basically twice in the url.

[Deacyde]

Hello,

I have a keyword for lack of providing too much info we will say my keyword is laptop-bags.

Now we have a /laptop-bags/  page and inside that page

**/laptop-bags/leather-shoulder/ **

We got a score of 95 for that page.

Now I got a score of 99 when I changed it to

**/laptop-bags/leather-shoulder-laptop-bags/ **

The way Bigcommerce handles is it will use the product category title in the url, page title and site links, to me it feels like it's spammy, as well as on my /laptop-bags/ page, I now have 18 keywords of " laptop bags " on that page when before it was 12, since I added laptop-bags to all 6 categories inside the laptop-bags page.

How would you handle this, use the /keyword/ then /longtail-keyword/ in full or would using /laptop-bag/leather-shoulder/ still rank for leather shoulder laptop bags? I've asked this before and was told to use whatever sounded better to the user, but now moz is telling me different.

[MattRoney]

And we worked it out! In case anyone else has a similar question:

When you pair a keyword to a page in the Page Grader tool—such as the page /laptop-bag/leather-shoulder/ paired with the keyword "leather shoulder laptop bag"—the tool will scan the page for exact instances of the phrase. So, even though the words "laptop," "bag," "leather," and "shoulder" are in the URL, the tool doesn't recognize the phrase "leather shoulder laptop bag," and so suggests adding it to the URL. If the URL is /laptop-bags/leather-shoulder-laptop-bags/, though, the tool _does _see the exact term, so it bumps up the score and removes the suggestion.

In this case, though, Deacyde is totally right—/laptop-bags/leather-shoulder-laptop-bags/ is, well, kind of terrible. The thing to keep in mind is that a score of 100 in the tool means that the keyword for which it's evaluating the page is in _absolutely every _keyword optimization position. That doesn't always make sense, especially for a longer-tail term like "leather shoulder laptop bag."

So in this instance, 95 is better than 99.

[MattRoney]

Actually, I'll PM you. It's hard to say what I'm actually trying to ask without giving away your keywords (I can see 'em 'cause I'm an admin).

[Deacyde]

Just to be clear I used placeholder examples so not to give out too much info to competitors if reading.

But yes to both, it's trying to optimize for the longtail with our main keyword in it, and with the above aside, it would be " laptop bags " is what we want to overall be our main keyword or main keyword group.

But inside that group, we have very important longtails, that use that keyword but are different material types, so " leather shoulder laptop bags " would be one of those important longtail keywords.

We have a landing page for the 2 word keyword, and child pages for the longtails, so that's where I feel it's kinda over reaching to include the 2 tail keyword twice, once in the parent category and again trailing the material type.

If it will help I can include the actual page and keywords in a private message, otherwise I don't feel it's in my best interest to unmask these details.

[MattRoney]

Hi Deacyde! I just want to make sure—is "laptop bags" the keyword you're optimizing for in the tool? Because unless I'm mistaken, it sounds as if the tool is trying to optimize for "leather shoulder laptop bags."