Multiple brands with same address
-
Im marketing for an industrial supply company. Under our parent company, we have four separate brands. We'd like to have a google business location for each brand, but they're all made in one facility, with one address. Good idea to do this? or should I just make a brand page for each one and forget about local listings...advice is greatly appreciated!
-
Hey Ryan,
Just checking in with you again, wanting to be sure you saw my earlier reply. I had asked some questions to help our community get down to the heart of your query. Hope we'll hear back from you!
-
Hi Ryan!
Great topic. Please, answer these questions to fully clarify this scenario:
-
Do customers come to this address to do face-to-face business with the company during stated business hours?
-
Do the brands each have their own front door, or internal forward-facing department? For example, in a car dealership, there would be one area for sales in the building and another area for repairs.
-
Do the brands each have their own phone number?
-
Do the brands each have their own landing page on the company website, or are their 4 different websites?
-
Even if you can't state what the brands are, can you give an example of what the brands are. For instance, are the products produced by the 4 brands totally unrelated (like vacuum cleaners, dog beds, shampoo and pickles) or related (like lawn mowers, edge trimmers, leaf blowers and hedge clippers)?
Your answers to these will help the community clearly envision the business model.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using PO Box/Virtual Address for local citations, but not GMB?
Hello. So, I am aware that it is in violation of Google My Bussiness's terms of service to use register a PO box/virtual address with GMB, but is it problematic to use such addresses for general link building with local citations, such as local directories and resource pages? Would the cons outweigh the pros (more backlinks)? And what about using one of these kinds of addresses on my website, but not GMB? Is it all so interrelated nowadays that I should steer clear of publishing a virtual address anywhere? That just seems hard to wrap my head around as PO Boxes have served a valuable function for small businesses for some 150 years. Thank you, Jon
Local Listings | | custardextract0 -
GMB 1 listing for store , multiple additional listings for outside sales reps
I am working with a business that has setup their google my business as: 1 main GMB for store location with its physical address and unique phone - ie business name "ABC Lumber" 1 GMB account for the business name followed by the city name ie. "ABC Lumber Santa Monica" with an address in Santa Monica and different phone than the store location GMB Account but points to same website. Another GMB account for called. "ABC Lumber Redondo Beach" with an address and same phone as the Santa Monica GMB account but points to same website. So basically there is a main account which is the store, and then the sales reps want to create multiple GMB accounts of their own that are service area only accounts. Do you see a problem with this?
Local Listings | | lkbackus0 -
I need some help with my addresses, please.
I've only ever had a mailing address for my business, but I now have a new physical address which I use to meet clients at, and it's in a different city. There's no mailing address at the physical location though, so I'm keeping my mailing address at the post office where's it always been. What should I do about changing my address? Should I change it, or leave it alone? I could add it easily to my website, as a physical address and a separate mailing address. But what about my Google Maps listing, social sites, and citations? I rank at the top for my keywords in my original city, so I don't really want to lose that. Would it be a good idea to add a location/landing page to my website for the new city, to help me rank there? Hope that made some sense - thanks in advance.
Local Listings | | Coppell0 -
Facebook's Address Change Request
Our Facebook business page is: www.facebook.com/MetroManhattanOfficeSpace/. Facebook suggests we change it from: 347 5th Ave, # 1008
Local Listings | | Kingalan1
New York, NY 10016 To: 347 5th Ave
New York, NY 10016 Google Places shows our address as: 347 5th Ave #1008, New York, NY 10016 The Facebook change deletes the Suite number and eliminates the comma after "NY". I am concerned how this will effect address consistency and local ranking. Shouldn't the Facebook address match our Google Places address precisely? Isn't it critical that our address format and info appear exactly the same everywhere? Will complying with the requested Facebook address change have a negative impact on local SEO? Thanks, Alan Rosinsky0 -
Multiple language in site links on SERP
hi there guys! I have this client that sells roofing reparation. His site is in two languages. In this image here, the green square are the results in english and red square in french. The picture is from a english SERP. What would you guys do to make sure that the SERP shows the right language to users on Google? It is very important for us to have both language separated. Our region is bilingual so, it's a big problem! The original language of the site is in french and I don't have any problem with this version. But when i checked the english side, there is this problem... mixing language in the SERP is not very good for my ROI. Thanks guys! toiture2.png
Local Listings | | TonikSEO0 -
How to make same places listings show up for variations of brand term?
My client's brand name is a similar case to "Dolce & Gabbana" in terms of two names with an ampersand in between. There is also a high number of searches for a spelled out 'and' in between, i.e. "Dolce and Gabbana" using this example. In fact, if you perform a search for both variations, you will notice that only the first version with the "&" shows a places listing in the results. The same is happening when people search for my client. Is there a way to ensure that different variations of my clients' brand searches display with places listings in SERPs? Thanks.
Local Listings | | DinaDiligent0 -
I don't have a business address, Any problem?
I am targeting local area, Melbourne in Australia. My business address is my private (home) address and I don't want to list it as we don't have a shopfront, and I don't want my personal address online. Is there a way to get around this? Web site - brandstenmedia.com.au Services - Aerial Photography & Videography
Local Listings | | Green.landon0 -
Google is associating the wrong address with my website in SERPs
I've dealt with submitting address change information to Google (and Yelp, YP, etc.) when they have somehow scraped the wrong address or phone number. This is a little different. I work for the parent company with multiple companies of similar names making up the family of companies. What's happening is that people are searching for one of our companies (Lynden Transport) and getting the correct website results to pop up, but the address/phone # shown below the URL and in the local results screen is for one of our other companies (LTI, Inc.). Customers should be seeing a Fife, WA address but instead are seeing one for Lynden, WA. I've attached a marked up screenshot to better those what is happening. At least customers are generally finding their way to our company but it's causing quite a headache for our customer service reps and customers as they get transferred back and forth on the phone, and confusion for customers unfamiliar with our office locations. I've clicked on the "Send Feedback" link at the bottom of Google and explained what was happening, but beyond that I'm not sure what to do. The information presented isn't wrong, it's just being associated with the wrong company. It seems like a Google logic error and not something I can control or edit. Any ideas? moz-ltia.jpg
Local Listings | | RyanD.0