Besides description and design optimization, is there any other main factor that we can influence to get better App Store rankings?
-
Hi there!
I do love SEO, the cracking Web Search engine, but when it comes to other Google's search engines like Youtube and Apps Store it's an unknown field for me.
So, i'm diving into App Store Optimization, ASO.This is my question:
Besides the text and the design in the description of the app, is there any other factor that we can manipulate or influence?(such as linkbuilding, social media or alien magic hehe).
Thanks a lot!
GR. -
Hi Bridget,
Yeap, I do know that those points are straightforward. I was just wondering about any factors that could be taken into action, such as links or social media.
Speacking of wich, I've found an article, https://www.semrush.com/blog/13-essential-key-strategies-for-ranking-mobile-apps-in-app-stores-and-landing-pages/ that speaks about linkbuilding.Of course Linkbuilding is not the main reason to get better rankings, but as it says, help to improve SERPs.
-
Hi Gaston,
App store optimization is pretty straightforward, and making sure that your title and description are well optimized is a great starting point. Other app store ranking factors which are very important are number of downloads and positive reviews, so anything you can do to encourage more downloads and more positive reviews (as long as you remain within app store guidelines) should help your app store rankings. I'm not currently aware of any 'external' (i.e. non-app store) factors such as social media or links. You can also set up app indexation if you have website content which is the same as your app content, and this can help with discovery.
You may also find this presentation from Emily Grossman to be useful: http://www.slideshare.net/Suzzicks/app-store-optimization-smx-munich-emily-grossman
-
Perfect. I will do as you say.
Thanks.
GR. -
Hi Gaston,
Thanks for your questions! In order to get the best response to each of your questions, please ask them one at a time in the forum. (This will also make it easier for folks who are looking for answers to questions similar to yours to find them when searching the forum.)
Cheers,
Christy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords Ranking Fluctuate
Hi Moz Community! I've been working with a client’s website for about a year now. They were hit with the original Panda/ Penguin update because of some spammy links. We have analysed and disavow sapmmy links edit anchor tag and landing pages. We've made a decent climb back while working on it keywords ranking was improved some of them are from out of 500 to top 30, but not a full recovery. There are some weird things happening that I would love some insight into. 1. Ranking for keywords are again dropping and traffic is gone: I notice keyword ranking is dropping and some of the keywords which are on 2 and 3 page, now on 9<sup>th</sup> page. And also traffic is down. Any help would be appreciated! Regards, S
White Hat / Black Hat SEO | | ShaunPhilips0 -
Can you disavow a spamy link that is not pointing to your website?
We have submitted several really spammy websites to the Google spam team. We noticed they take a very long time to react to submissions. Do you know if it is possible to disavow a link that is not pointing to your website but rather to a very spammy website? Thanks
White Hat / Black Hat SEO | | Carla_Dawson0 -
How to rank internal pages?
Hello, I have a website about consoles, on the homepage are a few thoughts about what consoles are and a short history. The main attraction are the pages about Xbox 360, PlayStation 3, Nintendo Wii, PSP Vita. So, I want to rank my homepage and my internal pages about the consoles ranking for "xbox360", "play station 3" each one on a separate page of course. Basically I want to rank brands. My main questions are: 1. How much link builing should I do for my homepage considering that I'm not really interested in ranking it as much as the internal pages? In percentage how it would look like? Random (stupid) example: 60% links to homepage, 10% to each internal page? 2. I guess I must do links for internal pages otherwise they won't rank good, only linking to homepage. 3. Considering the penguin update, my main keyword should be around what % of the overall anchors to each internal page? Thank you very much for your help!
White Hat / Black Hat SEO | | corodan0 -
Why does my competitor rank so well with so many paid/traded links?
Greetings everyone! I've really been enjoying my Moz membership these past few weeks after studying my data and comparing it with my competitors I think it's high time I started asking some questions. The website I manage has a very good ranking history but over the past year we've seen a slight decline in our SERP positions. I don't think this has anything to do with on-page optimization but rather with our link profile. We have only about 10k links total while they have 175k - our mozranks are nearly identical, but his moztrust is 4.46 and our's is 3.51. I am guessing, on our end, I need to remove some of these low-quality nofollow links (though I'll be honest I have no idea how we obtained them to begin with) but what I don't understand is how our competitor is ranking so well because when I browse their link profile, it is filled with paid link and traded link directories that don't appear to be penalized for what they are. I was under the impression that this was bad SEO, but now I am thinking I should just play his own game and submit to these sites too. Looking for any advice or ideas on a better way to compete... ❤ Jennifer
White Hat / Black Hat SEO | | Virage0 -
Ranking in Multiple Geographic Locations
Hey Mozers, We are a Joomla Web Design firm located in Milwaukee Wisconsin, however, we serve clients all over the midwest (and US) (chicago, madison, minneapolis, etc) I'm curious what the best strategy for ranking in these new geographic areas? Originally I was thinking of creating geographic specific landing pages for each area, however, i'm scared it will hurt us with Google's recent penguin and panda 3.5 updates. Also, won't i need to link to these landing pages from our main website to get them indexed? What about creating mini websites on subdomains: (example) Chicago.SavvyPanda.com?? What are your ideas? Do you have clients who have successfully started ranking in multiple geographic cities/areas?
White Hat / Black Hat SEO | | SavvyPanda0 -
A domain is ranking for a plural key word in SERPs on page 1 but for the singular not at all?
What could the reasons that a domain is ranking for the plural version of a key word on SERPs page 1 and for the singular version not at all? Google knows that both key words belong together, as in the SERPs for one version also the other version of the key word is being highlighted. If I search for the domain with the plural keyword it shows up on the first page in SERPs, but If I search for the same keyword as singular (in German it is just removing an “s”) I see the plural version highlighted many times but I cannot find my domain. What could be the reason for this behavior? penalties?
White Hat / Black Hat SEO | | SimCaffe0 -
Ranking questions
We have questions about our ranking and would like some advice.
White Hat / Black Hat SEO | | Whiteflash0 -
What does Youtube Consider Duplicate content and will it effect my ranking/traffic?
What does youtube consider duplicated content? If I have a power point type video that I already have on youtube and I want to change the beginning and end call to action, would that be considered duplicate content? If yes then how would this effect my ranking/youtube page. Will it make a difference if I have it embedded on my blog?
White Hat / Black Hat SEO | | christinarule0