International SEO and Website Redirection
-
Hey there Mozzers,
If you have a website for example www.example.com and you wanted to target Australia and UK and you owned the .com.au and .co.uk.
Would that be ok if everything redirected to the .com ?
I know that having the .com.au is a signal for Google but the redirection is causing me troubles. Would that be huge of a difference if everything redirected to the .com version of the site?
-
Hi Angelo,
Those location-specific domains are what we refer to as a ccTLD (Country Code Top Level Domain) and while they are a minor signal to both search engines and users, if they're being 301'd to the .com they won't be offering any signals at all. The only way they'd be passing strength is if they have backlinks pointing to them. If this is the case, you can expect ~80-90% of this strength to be passed via the redirect, the same as a standard link according to Matt Cutts in 2013.
If you really wanted to put those ccTLDs to good use you could create a geo-specific site on each one and have them rank individually for their respective country however I generally recommend against doing this simply because you're tripling the amount of time and budget that's required since each domain has to stand on its own merit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PushState for redirects
Is it possible to use PushState for redirects from one site to another?
Intermediate & Advanced SEO | | rgamedia_seo0 -
Does removal of internal redirects(301) help in SEO
I am planning to completely remove 301 redirects manually by replacing such links with actual live pages/links. So there will be no redirects internally in the website. Will this boost our SEO efforts? Auto redirects will be there for incoming links to non-existing pages. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Help in Internal Links
Which link attribute should be given to internal links of website? Do follow or No follow and why?
Intermediate & Advanced SEO | | Obbserv0 -
SEO Consult?
Is there anyone here that I can pay to give me a deep analysis of my website and my competitors with recommendation on what to do? I am a small business and I cannot afford expensive monthly SEO fees. I can probably afford a one time consult fee, then I can do the work myself. Or maybe I can pay a-la cart for some of the fixes. I understand this may not be something SEOs want to do since they make their money off doing the work and may not want to share trade secrets. I just thought I would throw that question out there. I've been working on trying to SEO my site for a year now... I was improving and happy with my progress until October and lost 30 positions over my tracked keywords. I have no idea why. I'm kind of at my wits end! 😞
Intermediate & Advanced SEO | | CalicoKitty20000 -
Images and SEO
Hi, I would like some opinions on the topic of using images for SEO. I have come across a few sites that I see have very few backlinks, but have decent pagerank and seem to rank well for certain keywords. One such site I looked at had very little content other than tons of images (It was a joke blog that focussed on funny images, funny pics etc) and now I am starting to question whether hotlinking images assists in SEO? are there any benefits to having someone using one of your images (hosted on your site) ? I do recall reading somewhere that someone hotlinking an image is akin to a link. Any truth in this?
Intermediate & Advanced SEO | | rightmove0 -
How does a competing website with clearly black hat style SEO tactics, have a far higher domain authority than our website that only uses legitimate link building tactics?
Through SEO Moz link analysis tools, we looked at a competing websites external followed links and discovered a large number of links going to Blog pages with domain authorities in the 90's (their blog page authorities were between 40 and 60), however the single blog post written by this website was exactly the same in every instance and had been posted in August 2011. Some of these blog sites had 160 or so links linking back to this competing website whose domain authority is 49 while ours is 28, their Moz Trust is 5.43 while ours is 5.18. An example of some of the blogs that link to the competing website are: http://advocacy.mit.edu/coulter/blog/?p=13 http://pest-control-termite-inspection.posterous.com/\ However many of these links are "no follow" and yet still show up on Open Site Explorer as some of this competing websites top linking pages. Admittedly, they have 584 linking root domains while we have only 35, but if most of them are the kind of websites posted above, we don't understand how Google is rewarding them with a higher domain authority. Our website is www.anteater.com.au Are these tactics now the only way to get ahead?
Intermediate & Advanced SEO | | Peter.Huxley590 -
Is it ok to redirect
Hello my question is presently we holding one .com for our website and i see in analytics some time people typing .es version of our site too.. which is not registered yet. is it ok to buy that .es extension and do a redirect to our .com version ? thanks
Intermediate & Advanced SEO | | idreams0 -
What To Do For A Website That is Mainly Images
I have a website that is a desktop wallpaper script. People can come and upload 100's of wallpapers to share with the community. This is were the problems comes in. Files are normally called 27636dark.jpg or whatever and come with no description. This leads to 2 things. no text content that google can use to know what the page/image is about. Meta descriptions, URL's just look like spam. Example: /car-wallpapers/7636dark.jpg If a text description was added, it would still only be like "Green Trees in the distance". Which as you may guess, with 1,000's of wallpapers... would end up having a lot of descriptions the same. Is there any advice for sites that focus on image driven content?
Intermediate & Advanced SEO | | rhysmaster0