Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Pagination vs. Scroll for Ecommerce

Intermediate & Advanced SEO

386

BeckyKey last edited by

Hi

I wanted to see what opinions were on having a product listings on paginated pages vs. loading as the user scrolls?

We use pagination but I have heard scroll may be better for SEO?

Thanks!
1 Reply Last reply
Reply Quote 0
BeckyKey @evolvingSEO last edited by

Great thank you
1 Reply Last reply
Reply Quote 0
evolvingSEO last edited by

In general I would stick to paginated. Scrolling may add to page load time, and can sometimes frustrate users if they are trying to just get to your footer. Paginated is a very standard and expected method by users and search engines
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

At Listing Page Load More Functionality or Pagination which one best?

Hello Experts, For my ecommerce site at product listing page which functionality is best to implement Load more or pagination 1,2,3....and why? Thanks!
Intermediate & Advanced SEO | | Johny12345

1
Solving pagination issues for e-commerce

I would like to ask about a technical SEO issue that may cause duplicate content/crawling issues. For pagination, how the rel=canonical, rel="prev" rel="next" and noindex tag should be implemented. Should all three be within the same page source? Say for example, for one particular category we may have 10 pages of products (product catalogues). So we should noindex page 2 onwards, rel canonical it back to the first page and also rel="prev" and rel="next" each page so Google can understand they contain multiple pages. If we index these multiple pages it will cause duplicate content issues. But I'm not sure whether all 3 tags need adding. It's also my understanding that the search results should be noindexed as it does not provide much value as an entry point in search engines.
Intermediate & Advanced SEO | | Jseddon92

0
Ecommerce - Product Titles

Hi I want to find out how ecommerce sites optimise their product names: 1. When they have thousands of products 2. When some of their products are identical I notice on some sites, like this for example, they have no key phrases in their product titles http://www.argos.co.uk/static/Product/partNumber/6249346.htm How can this help for SEO? At the moment we optimise the titles as best we can for key phrases relevant to the products and differentiating attributes. Where we get stuck is, if their are 2 identical products - how can the content team quickly add a title which is useful for customers and search engines? Some products have no differences for us, but longer tail phrases are where we could get some good returns if the research is put in - it's just very labour intensive. Thank you
Intermediate & Advanced SEO | | BeckyKey

2
Ecommerce combating canabilsation

Hey Mozzers, I think i know the answer to this one but i just wanted to check my thinking if you wouldnt mind. I have an ecommerce website with lots of very similar products, for example Blue widget
Waterproof blue widget
Blue widget with Alarm One of the pages is ranking top 10 for "blue widget", however the other intermittently swap with it, knocking that page out and itself into the top 10. Then a few weeks later it swaps back again. This seems like a clear case of keyword canablisation to me. And i am wondering on the best solution. 301: Obviously not an answer as i need all 3 products visible
Canonical to one of the pages: Doesn't seem correct either, the products are similiar but not the same, all 3 could rank for different longtails etc I was suffering from something similiar on my closely related category pages and I combated that by interlinking them all with the relevant keywords to point to the relevant pages. Should i do the same for these products such as...
From 'Blue Widget' product link to "Blue widget with alarm" and "Waterproof Blue Widget"
From Waterproof blue widget and blue widget with alarm link to "Blue Widget" (using the anchor text in the ""). This should tell serps that all pages are about blue widget but the main one is the "blue widgets" page. Correct? As a follow up. Is this one of the reason ecommerce sights have related products options?
Intermediate & Advanced SEO | | ATP

0
Ajax Module Crawability vs. WMT Fetch & Render

Recently a module was built into the homepage to pull in content from an outside source via Ajax and I'm curious about the overall crawability of the content. In WMT, if I fetch & render the content it displays correctly, but if I view source all I am seeing is the empty container. Should I take additional steps so that the actual AJAX content displays in my source code, or am I "good" since the content does display correctly when I fetch & render?
Intermediate & Advanced SEO | | RosemarieReed

0
508 compliance vs good SEO re: Image alt tags

I'm currently in debate with our 508 compliance team over the use of alt tags on images. For SEO, it is best practice to use alt tags so that readers can tell what the image represents. However, they are arguing that these images should NOT have alt text as it doesn't add anything to the disability screen reader as the image text would be repetitive with the text on the page. I feel they are taking the "decorative" image concept in 508 compliance too far. It's intention is for images for bullets, etc that truly are decorative in nature and add no benefit to the reader. What is the communities thoughts on this? Have you ever run into scenario where 508 is attempting to ruin SEO? Usually the 2 play nicely.
Intermediate & Advanced SEO | | jpfleiderer

0
Awesome Ecommerce category pages

Hi! We are in the process of overhauling our websites, and I am hoping that some of you can post URLs for websites that are ranking well and using lots of creative content to help rank their ecommerce category pages. You can post your own, or others that you admire.
Intermediate & Advanced SEO | | AMHC

1
Controlling PageRank vs flat site architecture

Hey all. Here's the scenario. I have this pretty trusted site with a relatively high PR. The navigation menu has around 300 links. But this is because it is a CSS menu that drills down into subcategories. Now, would restricting the amount of links in this menu be beneficial? I am not worried about any subcategory pages not being crawled or indexed, but I am concerned that subcategory pages will not receive as high of PageRank if they are not linked to directly from the home page, thereby lowering the ranking potential. Even with new pages that are created they receive a PR of 5 if linked to from the home page. But I'm also thinking that toning down the menu size would be beneficial by funneling more PageRank to category pages and increasing the likelihood of ranking for some core head/middle terms. I have seen sites that externalize the menu in JavaScript files and disallow it in Robots.txt to prevent too much PageRank from linking out, but SEO isn't really a one-solution-fits-all in my experience. I may try a test. Externalizing the menu may also increase the relevance for pages because I won't have a bunch of other content on the page not relevant to that page's specific keywords. Anyone with experience in this arena? I would love to hear your input. Thanks
Intermediate & Advanced SEO | | JeremyNelson58

0