Do Blog Tags affect SEO at all anymore?
-
We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section.
TLDR:
Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility?
Full Question:
With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)?
I'm interested to hear others' thoughts and suggestions.
Thanks in advance!
-
I think our news section is beginning to fall into the "is this too big to not run the risk of duplicate content with tags" category - so that makes sense to me. And that's great you saw the organic search traffic increase; my guess it that it lessens any "dilution" of targeting from having too many similar pages.
-
I tend to use the subcategories/categories for the standalone "hub" pages on a topic, rather than the tag pages. And I agree that it's important to not have too many uses/not enough uses of a tag, which is really where the need for standardization comes into play.
-
I agree, I think it needs to be a nice blend of UX/SEO in the tagging (like most things) - use the insights from search to inform what users are interested in, but also frame them to make for the best UX.
Also, I tend to agree with you on the 10 being too many - but the nature of a lot of our articles leads to the need for multiple tags (state, city, etc.) since we publish a lot on laws/policies/regulations that happen in an area, and it also relates to other tags we use across the board. It's all a balance
-
Thanks for that visual! It breaks it down the differences pretty nicely.
-
Crawl resources could be managed through priority use in sitemaps.
-
Hi Netzkern,
It actually sounds like you agree with me!
The way you are talking about 'tags' is how most people tend to use categories and sub-categories. I agree that categories and sub-categories are fine (if they have sufficient content, like you said).
Generally, with 'tags', you don't need to be overly strategic with how you use them - they are usually only there for users to find more closely related content on your site (more specific than what the categories or sub-categories offer).
My general advice is to "noindex" tags and never use them to try and grow your organic traffic.
Cheers,
David
-
After reading all the comments below, it somewhat all goes back to what I was trying to say - tags can help with SEO, but typically don't. Keeping them SEO unfriendly whatsoever might be not the best idea. Noindexing them might help with crawling resources and duplicate content, but not always.
-
I'd have to disagree with David, strongly so.
But then it is probably a matter of what "tag page" means for you and what you do with your tag pages!
Is a tag just something you slap on articles and stuff to simply have all a page that merely displays them all? Well yeah, then I'd tend towards noindex. I'd also wonder how many people really use a tagging like that - and have a use for it.
Personally I favour the other approach where tag pages are made into a page that can stand alone, for example giving a general overview over a topic and then listing the tagged articles for more specialised content. (Yes, you need a certain minimum of articles for tags to be useful at all ... and too many of one tag is probably also a warning sign of over-specialisation.) Of course this is not possible with every website and organisation. I have found, though, that such "hub pages" work exceptionally well for more generic than long term searches.
TL;DR: The importance and treatment of tags and tag pages largely depends on how you define their role.
Nico
-
Another vote for noindexing tags.
They serve very little (no real) benefit for SEO and cause more headaches than anything else. I never really want to see tags indexing and competing with primary internal pages that actually carry the information I want people to find.
Use them, but just don't index them.
-Andy
-
I would No Index TAG pages on your blog/website. The SEO benefit from these tags is limited the userbility benefit is evident.
Using tag pages is still not a bad idea as they can help with fine tuning your category level targeting.
Also the attached image is a great example to compare the two from this post - https://moz.com/blog/setup-wordpress-for-seo-success
-
Hi David,
I have to disagree with Dmitrii a bit here.
I would say the answer to your question depends on the size of your site and how many articles and tags you are talking about - on bigger sites with more tags, they can become quite an issue.
On a big-ish news site that I own and run (14,000+ articles), I added "noindex" to all tag pages (2,000+) and then blocked them in robots.txt a few months later (once Google had crawled and removed them all from index).
The reason for removing and blocking them for search engines is that tag pages generally don't offer anything unique or of substantial value when compared to other pages on your site site, and they can also use up a lot of your "crawl budget".
For the site mentioned, I saw around a 30% organic traffic increase after implementing these changes.
The tags are still there for users, but they are not visible to search engines and means that search engines are now only crawling pages that we want indexed and ranking, instead of wasting their time crawling thousands of links to thousands of tag pages.
Basically, don't think of tags as a way to "help your SEO" because they probably won't and they have the potential to do the opposite.
If you think creating a particular tag will help you get long-tail traffic, write an article about that topic instead! I guarantee you it will perform a lot better than a tag page.
Cheers,
David
-
Hi there.
Well, one thing is for sure - do not block tags in robots.txt. That won't help anyhow for sure.
As for organic rankings - at the last company I worked for, I've seen some instances when tag page was ranking for a longer tail keyphrase. So, I would keep tags somewhat SEO friendly. But, as you said, main reason for tags nowadays is UX. Therefore I approach it this way - UX/navigational help first, but, if possible, also make tag SEO friendly. Also 10 tags is too many to my opinion. I believe that recommendations are 2-3 tags, maybe 4, but over that is a murder.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing a product page from "example.com" to "example.com/keyword" affect SEO and Ranking?
We're in a situation to move the page from "example.com" to "example.com/keyword". And adding new content to the "example.com" page. Does this change affect our ranking? If so how can we overcome this problem? Can anyone help?
On-Page Optimization | | Mohamednatheem0 -
Trying to SEO a site that used Header Tags for Design
I am trying to SEO a website that was built years ago and uses Header tags for design. The site must have 25 and tags used for design purpose. Is there any way to work around this problem? Perhaps a code that tells Google to ignore these as Headers? The web designers say that they are looking to fix the problem sometime this summer but you never know if that means it a month away or years away. I really want to help this website but I believe that the Header tags are one of the reasons that his site does not show in the top 100 rankings for any keywords. Any help would be great. www.wallybuysell.com Chris.K
On-Page Optimization | | CKerr0 -
SEO and multilanguage site
Hi all! I have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are different Thanks
On-Page Optimization | | juanmiguelcr0 -
Analyzing word count on page SEO
Hey guys quick question, when I am analyzing/ doing word count for a particluar key word and I want to make sure that i am no where near Keyword stuffing, does Google consider the alt and title tags keywords of images as part of the KW count when looking for on page Keyword stuffing. For example. let say I have a page that i just created with 1000 words. and Only 2 of the words are my target Keywords. Then, if i add a picture and add the keyword to both the alt and title tag and description of the image, does google now consider the "page" to have a total of 5 keywords? Also, a lot has changed recently since penguin and panda, is there a good rule of thumb for what ratio to stay under as far as keywords to text.?
On-Page Optimization | | david3050 -
An ecomerce seo question
Looking for a few opinions on this please...Trying to reduce the number of pages I have to seo to rank on my websites and at the same time avoid the google over optimisation issues. Previously on our ecomerce websites we would have a category page for, say, 12 times, we would then seo that page for generic terms related to the page; ie, blue dress, cheap blue dress, blue party dress etc. The individual product pages would then be seoed with the title and h1 tags containing the exact product name and the url containing the product name too. This worked fine but we are suffering from some duplicate content issues of late (the products are mixture of few unique items and probably 95% imported affiliate datafeeds) as we have an average of 80,000 products per store we have neither the time nor the staff to rewrite everything (the products update daily directly from the merchants so would need to be done daily) What we are planning on moving toward is blocking the individual product pages from Google and instead putting all efforts into the category pages. The category page will contain plenty of quality unique content related to the category so the only duplicate content would be a line of the product name and price. Whilst we would still rank the category page for broad keywords we also would like to now rank the category page for 16 individual product names as there is a good profit to make made by the sheer volume of product names we plan on ranking for. Obviously we could not get all the products into the url and the page title as that would be silly but would it be acceptable to have multiple h2 tags on the page, each with a different entry, the product names (H1 will be saved for the category name). We can easily bold these keywords to help in the optimisation as per the seo moz onsite analysis tool and we can add image text to ensure the product name is featured at least twice on the page. As so few sites actually seo for the long tail product names, most retailers rank by virtue of their domain quality alone, our onsite seo doesn't have to be 100% but getting the best we can out of the page will help the efforts. Many thanks Carl
On-Page Optimization | | Grumpy_Carl0 -
Which Canonical URL Tag tag should we remove?
Hi guys, We are in the process of optimizing the pages of our new site. We have used the 'on page' report card feature in the Seomoz Pro Campaign analyser. On several pages we got the following result No More Than One Canonical URL Tag Number of Canonical tags <dl> <dd>2</dd> <dt>Explanation</dt> <dd>The canonical URL tag is meant to be employed only a single time on an individual URL (much like the title element or meta description). To ensure the search engines properly parse the canonical source, employ only a single version of this tag.</dd> <dt>Recommendation</dt> <dd>Remove all but a single canonical URL tag</dd> </dl> I have looked into the source code of one of the pages http://www.sabaileela.co.uk/acupuncture-london and can see that there are two "canonical" tags. Does anyone have any advise on which one I should ask the developer to remove? I am not sure how to determine the relative importance of either link.
On-Page Optimization | | brian.james0 -
Meta description tags & title tags duplicate content?
Although meta description tags have no impact on rankings - can there be a negative effect from having many duplicate meta title + description tags with just 1-2 words switched out?
On-Page Optimization | | qlkasdjfw0 -
Canonical Tag for a 404 page
Hi i have a got a 404 page for example : www.example.com/404.aspx can i use canonical tag on this page so that when the search engine hits the page www.example.com/123123123 13123 it will say Will this be right method ?
On-Page Optimization | | usef4u0