Unique Contextual Content
-
Let's say you have a page on your website which displays the current discounts available for iPhones. The page is a list of deals with buttons to reveal a promo code.
Would adding contextual content to these pages improve rankings?
If the main keywords are already on the page, such as "Save 20% on iPhone 5 with this great iPhone coupon code" where iPhone coupon code is the target keyword. Does it still make sense to put 500+ words of contextual content on that page, even when the content isn't really something the viewer cares about?
I've noticed websites doing this, and ranking well. I wanted to know if this is a significant ranking factor or just a coincidence.
-
Topical relevance (LDA) has been positively correlated as one of the strongest onsite rankings factors (https://moz.com/search-ranking-factors/correlations) and as a result has been a driving factor behind sites adding additional contextual content. In my experience, a well ranking site likely has a higher contextual relevance because it has comprehensive content on the topic demonstrating subject matter expertise...
As SEOs, we typically mimic those strategies that we know high-ranking sites have implemented in an effort to gain higher rankings ourselves. For business that aren't subject matter experts, and simply add contextually relevant content, the result isn't often improved rankings for the target keyword (e.g. iphone 5 coupons), but instead is an increase in the overall traffic to the site as a result of a broader set of long-tail keywords with rankings (get discounted iphone 5, best deal on iphone 5, etc.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Minimising the effects of duplicate content
Hello, We realised that one of our clients, copied a large part of content from our website to his. The normal reaction would be to send a cease and desist letter. Nevertheless this would probably mean loosing a good client. The client dumped the text of several articles (for example:
Technical SEO | | Lvet
http://www.velascolawyers.com/en/property-law/136-the-ley-de-costas-coastal-law.html ) Into the same page:
http://www.freundlinger-partners.com/en/home/faqs-property-law/ I convinced the client to place our authorship tags on this page, but I am wondering if this is enough. What do you think? Cheers
Luca0 -
Duplicate content on user queries
Our website supports a unique business industry where our users will come to us to look for something very specific (a very specific product name) to find out where they can get it. The problem that we're facing is that the products are constantly changing due to the industry. So, for example, one month, one product might be found on our website, and the next, it might be removed completely... and then might come back again a couple months later. All things that are completely out of our control - and we have no way of receiving any sort of warning when these things might happen. Because of this, we're seeing a lot of duplicate content issues arise... For Example... Product A is not active today... so www.mysite.com/search/productA will return no results... Product B is also not active today... so www.mysite.com/search/productB will also return no results. As per Moz Analytics, these are showing up as duplicate content because both pages indicate "No results were found for {your searched term}." Unfortunately, it's a bit difficult to return a 204 in these situations (which I don't know if a 204 would help anyway) or a 404, because, for a faster user experience, we simultaneously render different sections of the page... so in the very beginning of the page load - we start rendering the faster content (template type of content) that says "returning 200 code, we got the query successfully & we're loading the page".. the unique content results finish loading last since they take the longest. I'm still very new to the SEO world, so would greatly appreciate any ideas or suggestions that might help with this... I'm stuck. 😛 Thanks in advance!
Technical SEO | | SFMoz0 -
How to avoid duplicate content
Hi, I have a website which is ranking on page 1: www.oldname.com/landing-page But because of legal reason i had to change the name.
Technical SEO | | mikehenze
So i moved the landing page to a different domain.
And 301'ed this landing page to the new domain (and removed all products). www.newname.com/landing-page All the meta data, titles, products are still the same. www.oldname.com/landing-page is still on the same position
And www.newname.com/landing-page was on page 1 for 1 day and is now on page 4. What did i do wrong and how can I fix this?
Maybe remove www.oldname.com/landing-page from Google with Google Webmaster Central or not allow crawling of this page with .htaccess ?0 -
Two Sites with Similar Content
I have a specialized website for hospitals covering a specific topic. This same topic is also applicable to another market but with some minor modifications. I'm thinking about starting a new site to target this specific market and use the same content as the one specialized for healthcare. I will have to make some minor adjustments to the articles to take out the healthcare part and replace with the other industry. If my content is similar between both sites and both authored by me could that possibly hurt my rankings? Any opinions appreciated.
Technical SEO | | MedGroupMedia0 -
Duplicate content issue with trailing / ?
Hi ,I did a SEOmoz Crawl Test and found most pages show twice, for example: A: www.website.com/index.php/dog/walk B: www.website.com/index.php/dog/walk/ I've checked Google Analytics and 90% of organic search traffic arrives on the URLs with the trailing slash (B). Question 1: Can I assume I've a duplicate content problem? Question 2: Is it best to do 301 redirects from the 'non trailing slash' pages to the 'trailing slash pages'? Question 3: For some reason every web page has a '/index.php' in it (see A&B) above. No idea why. Should it be a SEO concern? Kind regards and thank you in advance Nigel
Technical SEO | | Richard5550 -
Duplicate Page Content Report
In Crawl Diagnostics Summary, I have 2000 duplicate page content. When I click the link, my Wordpress return "page not found" and I see it's not indexed by Google, and I could not find the issue in Google Webmaster. So where does this link come from?
Technical SEO | | smallwebsite0 -
If two websites pull the same content from the same source in a CMS, does it count as duplicate content?
I have a client who wants to publish the same information about a hotel (summary, bullet list of amenities, roughly 200 words + images) to two different websites that they own. One is their main company website where the goal is booking, the other is a special program where that hotel is featured as an option for booking under this special promotion. Both websites are pulling the same content file from a centralized CMS, but they are different domains. My question is two fold: • To a search engine does this count as duplicate content? • If it does, is there a way to configure the publishing of this content to avoid SEO penalties (such as a feed of content to the microsite, etc.) or should the content be written uniquely from one site to the next? Any help you can offer would be greatly appreciated.
Technical SEO | | HeadwatersContent0 -
Entry based content and SEO
My E-commerce team is implementing functionality that allows us to display different content based on what channel and even what keyword the customers used to reach our page. This is of course a move that we believe will strengthen our conversion rates, but how will this effect our organic search listings? Do you guys have any examples of how this could affect us, and are there any technology pitfalls that we absolutely need to know about?
Technical SEO | | GEMoney_No0