Ecommerce websites' SEO strategy
-
Hi,
Can you please make a short list how to make ecommerce websites SEO strategy?
I am working on ecommerce websites and I curiuos how You professional think this.Now I am:
- Optimizing the website
- Build few relavant links
Regards,
Misi
-
Hey! Here's a useful list of ecommerce tips like you requestedTips to Optimize Your Ecommerce Efforts•Choose the Right Platform : one that or allows you to implement SEO features•Unique Product Descriptions : Don’t take product descriptions straight from the manufacturer, avoid duplicate content penalties•User Interaction : encourage user activity through reviews and comments•Duplicate Contents: use canonical tags” and pagination tags to let search engines know how to deal with the pages with similar products/ contents•SEO Friendly URLs : if it is easily understood by users, it will also be understood by search engines•Rich Product Snippets : give search engines context about your content to improve click-through-rates in search results•Trust Seals: such as MasterCard, Better Business Bureau, and VeriSign Trust•Get Social: using social platforms and share buttons will only increase the chances of users ending up on your websiteIf you are interested in more details there's a full blog posting at: eyeflow.com/tips-for-optimizing-on-page-elements
-
Hello Mihaly!
Talking about more operating stuff, I think you should study:
- Faceted Navigation - considering almost e-commerce uses this
2)Canonical - to show to the Search Engine where is the most important products
3)Meta Robots - to avoid Content and Title Duplication.
With that in mind, you can think better how you are going to optimize your site.
I think that this three topics is a good start for e-commerce
Hope it helps! =]
-
I believe that the SEO strategy begins with obtaining an understanding of the business and identifying how they might succeed on the web. This would include information about their products, their ability to produce content and the resources that they can put into the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New to SEO, looking for advice.
Good day. I am fairy new to SEO and a lot of things about how google ranking works is very confusing to me. For example i do not understand why websites that are not optimized score 1st positions. Currently i am working on optimizing http://logiunvarti.lv/ for google.lv. I would like to ask if i am going in the right direction as far as on-page optimization and any kind of suggestion would be very welcome. Another roadblock i have reached is link building. Latvia is not a big country and most of the websites on similar topic as my are either competitors and are have low domain authority, dead for years, or simply ignore emails. Would social media be a decent alternative? I feel like i am missing a crucial point on SEO in for my country. I would be extremely grateful for any advice or if possible to contact me on skype for a better explanation on my problem.
Link Building | | AlexElks0 -
What are your link-building strategies?
Link-building seems to be the biggest SEO item that still remains foggy to me. I was wondering what this community's thoughts and strategies are around in for your own personal projects. I think if I can hear some real life success stories, it might make more sense to me in the long run. Anything, good or bad, is welcome!
Link Building | | rachaelpracht1 -
Seo Site Structure
I manage a shoe shop, and the site structre for a shoe category is: www.example.com/casual-shoes/ and for a product is: www.example.com/product/320/casual-shoes/ Would be better for SEO and for my casual shoes category, to rewrite the product page to: www.example.com/casual-shoes/product-320/ Thank you! Regards
Link Building | | raul_hutu0 -
Is anybody else noticing a dramatic change to their 'links to your site' section in Google Webmaster Tools?
Hey,
Link Building | | ChrisHolgate
Over the last six months or so we've been going through our backlink profile and cleaning up links from poor quality sources. Week by week there have been small changes in our Google Webmaster Tools 'links to your site' section to reflect this. I logged on this morning however and there has been a dramatic shift in the information displayed. Pretty much every bad link has been removed from the list including sites I know for a fact are still linking to us as they didn't communicate at all to our removal requests. Additionally, rather than showing the top 1000 links to our site as it used to, WMT is only showing 73 linking domains. The remaining 73 domains are good natural links from high quality sources. I'm guessing Google are just in the middle of an update and that the remaining linking domains (including the bad ones) will reappear shortly. This isn’t a request for advice or help but I’m just curious as to whether anybody else is seeing anything similar?0 -
Why Can't My Ecommerce Site Rank?
I've already done the on-site SEO things, URL's are all SEO-friendly, etc AND I've already done a few rounds of link building to some of the interior pages on my site, and I still can't get my site to rank. What other strategies can I employ to get my site to rank? I don't believe my keywords are that competitive (fleece blankets, baby blankets, etc.)
Link Building | | locallyrank0 -
Does Spelling and Grammar Effect SEO?
I have heard conflicting reports on this, so I wanted to double check. Will poorly written posts and articles affect my rankings in SEO regards. I'm just unsure because on some sites i'v been working on recently I have seen some drops thanks.
Link Building | | ilyaelbert0 -
Remove Unatural Links by SEO Co.
The SEO firm we hired built 2797 links with 123 domain within two month period (March and April) when we don't know better. We received Google's warning on 3/28, and they didn't tell us anything but keep building. Well, that's history now. We learned our lesson. That's why we are a member of SEOmoz. The SEO firm is not too keen on helping us remove the link (we've discontinue the service) after one initial attempt to a few site with tons of links (performed by their Indian team). I've got advice from this Forum regarding link removal. The most suggestions we get is to remove it as many as possible and move on building good links. But, I am afraid such approach will take us years to come ahead as we are under staffed. I saw here that someone mentioned their link building firm wants to charge $10 for links removed. Based on that idea, I wonder if I should offer some monetary incentive? If so, what amount would make financial sense?
Link Building | | ypl0 -
Backlinks from websites with duplicate content
How does backlinks from websites with duplicate contect affect your rank in search engine? Is there any negative factor?
Link Building | | prunarevic0