What is the Estimated Time for SERP Rankings to Replenish after a Site Redesign?
-
Hello Fellow Moz'ers,
My company's website, www.1099pro.com, is currently OLD and not mobile-friendly! However, we rank #1 for out most important keywords and don't want to lose that ranking.
I've recently redesigned our site, currently in testing, to use the same standard desktop pages but to also have responsive, mobile friendly, pages for different view ports.
My question is if anyone knows an estimated time frame that search engines (mainly Google) takes to re-crawl the site and restore SERP rankings to their previous levels? The reason is because we are HIGHLY seasonal and if we are not back at our top rankings by early December, at latest (November would be better), then we stand the chance to lose a considerable amount of traffic/revenue.
-The Unenlightened One
-
Glad to be of service and best of luck with the new designs!
all the best,
Sean
-
Hi Sean,
Thanks so much for responding! I am keeping all the URL's the same - just like you mentioned (no redirects at all). That's great news and makes my life considerably less stressed
-Michael
-
Hey Michael,
If you're using the same pages/URLs but just updating the design/functionality, search engines don't need to update the URLs that they have indexed, they just need to recrawl the new design to determine content/design changes to update their records of your domain. This would be a slightly different story if you were redirecting old pages to new pages and using a variety of different redirects to do so (301/302 etc.)
I wouldn't have said that updating the design of a site would mean that you're going to lose any rankings - if anything this should help reinforce/improve the rankings that you already have.
Cheers,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Heavy rank drop post migration
Our website has been migrated from Joomla to Wordpress at the end of 2015 and we have tasted the loss of 20% of the traffic. After an year at the end of 2016, we have relaunched the website in same word press with new theme. Again we lost n rankings and traffic. I would say ranking. Because mostly people land on our website by searching for our brand. Now we almost went invisible for "keywords" we been targeting. We have checked all the possibilities like duplicate content, redirection, alt tags, speed, canonicals, backlinks, etc..and couldn't find what is hitting us. What could be such strong factor hitting us ?
Web Design | | vtmoz0 -
How do you optimize for online catalog PDFs in regards to Page load time?
Does anyone have any experience with online widgets or apps that can support catalog pdfs? We have tons of catalog PDFs on one page for the website and the more we add, the worse the page load time gets. Any thoughts would be appreciated. Cheers!
Web Design | | FullMedia900 -
Can forwarding users from one domain to a different domain damage rank and authority of first domain?
Preliminary Explanation: We launched a new website a couple months back but haven't had much luck in Google taking notice. One of the main attractions to our site is an old flash app that was made nearly a decade ago. As the original developer has long ago moved on and we are unable to figure out how to integrate it with our new site, we've been stuck hosting the flash app on a different domain. As such, users who come to our site and want to use the app must immediately navigate away from our site to this other domain. This has caused our primary domain's bounce rate and average site time to plummet while raising it for the other domain. My question: is this damaging our search rank and page authority with Google for this primary domain/site and counter-acting any other positive SEO changes we can make? How much weight does Google give towards bounce rate/average site time spent by users in its overall calculations for search rank and page authority? Our average site time for this primary domain is resting currently at 50-60 seconds, while for the secondary domain that hosts the old flash app it is 4-5 minutes.
Web Design | | Closetstogo0 -
Do Google Fonts Slow Down Your Site?
Hi Guys,
Web Design | | jeeyer
I just did a webpage speed test on http://www.webpagetest.org to see how our site is performing.
I noticed that an exteral URL called fonts.gstatic.com has a "huge" impact on our sites loading time. See a screen here: http://monosnap.com/image/z6drzC2ELoJ48d1rM0Tmtuszl3pFpH#
An overview can be seen here: http://monosnap.com/image/9hofUpr5Ld8D7mi7zyaJmGFIGhpBsY# All our scores are green and A (finally!) but I was a bit concerned when I saw the outcome of the pagespeedtest regarding the fonts.
When I load a page on my pc I indeed notice that the text content is usally quite slow in showing up, pops up afer a few seconds. Is this a know problem and Is this something I need to fix? If so what is the best approach? Looking forward on your thoughts!
Joost1 -
Footer links on my site... bad for passing page rank?
i've been told that it is possible that google discounts the weight or page rank passed in footer links of websites and my website has the navigation to many of my pages in the footer of each page. My whole website is about 20 pages so each page has links to the 5 most popular pages at the top and the rest of the links are in the footer of each page. Am i losing page rank by having these links in the footer? Should i make my navigation different? I have lots of articles on my site so i thought it might be not only helpful to my readers but give my pages an seo boost if i placed in context links in the body of my articles to other pages of my site. Does this sound like a good idea? Thanks mozzers! Thanks mozzers!
Web Design | | Ron100 -
Site as one page - SEO implications
We may be inheriting a site and will be asked to do SEO for it. We will have control over the development of the site, so this structure is what it is. My question is - how significant of an impact do you think this is going to have and can you think of any workarounds that may help? Basically, the user experience of the site will feel similar to multiple pages. However, this site will, in essence be one page and pull various content through javascript from different locations. I have not seen the site yet (and believe it is still in development), but this is how it has been explained to me. Any thoughts? My first thought was to add a blog to add page depth to the site and expand the content. Any other thoughts are welcome and appreciated. Thanks. (I know this is limited information, I'm sorry. It's just about all I have to work with right now, and I was a little concerned and was hoping for a second opinion)
Web Design | | AdamWormann0 -
Looking for feedback on our nonprofit site
I work for a nonprofit org which of course means a low budget and paying out of pocket for things (such as training). Our current website is done by a 3rd party vendor and although it looks nice, we can't make any changes to it without paying for it. (We can only upload documents). I'm wondering if anyone in this group will give their feedback on the site in terms of SEO and recommend a platform that would be relatively easy for a small shop to manage. Our site is www.coastalcommunityfoundation.org Thanks in advance
Web Design | | TinaA0 -
Hey on some of my report cards its saying im not using rel canonical correctly how do i change this on my site?
on some of my report cards its saying certain things featured on my services page are actually linking to my blog or something. and its saying im not using rel canonical correctly. can you help me out?
Web Design | | ClearVisionDesign0