Will more comprehensive content on product pages help improve ranking?
-
We're working to improve the ranking of one of our product landing pages. The page that currently ranks #1 has a very simple, short layout with the main keyword many times on the page with otherwise very little text. One thought we had was to make a more comprehensive page including more info on the features and benefits of the product. The thought being that a longer form page would be more valuable and potentially look better to Google if the other SEO pieces are on par.
Does that make sense to do? Or would it be better to keep the product page simple and make some more related content on our blog linking back to that landing page?
Thanks in advance to any help you can provide!
-
Thanks Brett!
Definitely a great point there about Amazon. We're thinking of posting some use cases and success stories on the product pages, which will be unique and shouldn't be seen as fluff by visitors.
-
Definitely add more comprehensive content on product pages but make sure it's unique. Meaning if you use an API to bring in the manufacturer's specs and everyone else selling or renting your equipment are doing the same thing, then it's not unique and Google won't determine that you have something extra to provide to users. You should still have that content, but add on to it.
If you want an example of this technique working in the wild, just search any product and you'll find that Amazon ranks highly for thousands and thousands of products that others sell. They have a lot of unique content in the form of user generated content (which Google counts as unique content) and this helps them rank.
So yes, adding content will help you rank, but make it useful content (scrap the fluff), make sure it's unique content, and mark it up with schema for that extra oomph in the SERP.
-
Thanks for the response Dimitri!
This definitely makes sense and is great to keep in mind. Our products are event technology rentals like tablets and computers, so I think there is some level of detail we can go into such as different specs, use cases and success stories. We definitely wouldn't want to go into too much detail beyond that as it would be unnecessary to the user.
In this case, the user would expect to see an easy way to get in touch and then see additional service and product options.
Thanks!
-
Howdy.
My answer would be "User Intent", and "User Experience". Basically, Would user expect such short, simple page? Or after landing there they'd have more questions than answers, which would make them go all over the website to find what they want to know? That's how I would determine what should or shouldn't go on pages. If your product is a pen, I really doubt that people would be interested in how the molecular structure of it looks. Yet, if it's a lego set, then they'd wanna see the images and videos of how it's gonna look when it's done, dimensions, number of pieces etc.
Hope this makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please help us undertsand the things we need to improve so that google crawler visit us more often to reindex pages from our domain
we are currently in the process of a massive project which involves us migrating our domain, we realised that Google crawlwer has not been crawling our pages Quiet often. i have observed some cases where google crawled these pages about 6 months back and then never visited the pages again
Intermediate & Advanced SEO | | bhaskaran
and we had to manually submit these pages for reindexing in some geographies. can you please help us undertsand the things we need to improve so that google crawler visit us more often to reindex pages from our domain0 -
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
Tidied up site by getting rid of bad pages and now rankings tanked. - Please help
Hello Mozzers. We historically had Location specific landing pages on our eCommerce site. examples - site.co.ukj/cleaning-enquipment-london site.co.ukj/cleaning-enquipment-Manchester These all had unique content(600 words approx) and ranked in top 10 for many cities. I understand these would have been classed as doorway pages so we got rid of them (301'd back to the category pages) and now our rankings for these terms have tanked. We also have specific branch pages but we have kept these like many other companies with multiple branches do. It feels like by doing a good thing and tidying up everything , we are actually making our site worse. Everything else seems to be in place. Loads of new regular content , clean profile , mobile friendly, lots of citations etc etc. Any idea what could be going on here. Here's a link in our site - http://goo.gl/0yjSd8 thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Which is more valuable in a landing page, content or functionality?
I have two possible landing pages to focus off page links and paid ad links to, one page has space for content but basically only serves as a springboard to a map view style listing page. The idea is to use this page full of good content to build search engine value. The map view page is the most functional and is what visitors would ultimately be seeking, but has no real room for content. Are these content landing pages useful? Would it be better to focus on user functionality even though there is no space for content, and would search engines naturally apply for value to these pages? Are these landing pages necessary? The url's in question are http://www.rentcollegepads.com/marquette/search and http://www.rentcollegepads.com/marquette Thanks guys!
Intermediate & Advanced SEO | | Dom4410 -
3 Pages Ranking Beside Each Other | How do I consolidate so one ranks better?
An ecommerce website I own called backyardGamez.com sells outdoor games, for example cornhole boards, bags, etc. One such product is a cornhole board carrying case. If you search the above phrase, my site has three pages that rank on the first page. The term isn't high volume, so I'm assuming that is part of the reason. Is this a good, normal thing or does this mean I have inadvertently broken up my ranking power from one powerful page to 3 OK pages? Does anyone know how I can take two of these pages and use them to make the 3rd page more powerful? For example, I would prefer 1 page ranks higher on page 1 in the serps and the other two fall a bit from supporting the other. Thanks, Adam
Intermediate & Advanced SEO | | Soft-Lite0 -
Please help with some content ideas
I was reading this post http://www.clambr.com/link-building-tools/ about how he had basically outreached to experts in the field and each one had shared this post with their followers. I am wondering how this could translate to our small business marketing and design blog I am really struggling for content ideas that will work in regards to popularity and link building.
Intermediate & Advanced SEO | | BobAnderson0 -
Redirecting thin content city pages to the state page, 404s or 301s?
I have a large number of thin content city-level pages (possibly 20,000+) that I recently removed from a site. Currently, I have it set up to send a 404 header when any of these removed city-level pages are accessed. But I'm not sending the visitor (or search engine) to a site-wide 404 page. Instead, I'm using PHP to redirect the visitor to the corresponding state-level page for that removed city-level page. Something like: if (this city page should be removed) { header("HTTP/1.0 404 Not Found");
Intermediate & Advanced SEO | | rriot
header("Location:http://example.com/state-level-page")
exit();
} Is it problematic to send a 404 header and still redirect to a category-level page like this? By doing this, I'm sending any visitors to removed pages to the next most relevant page. Does it make more sense to 301 all the removed city-level pages to the state-level page? Also, these removed city-level pages collectively have very little to none inbound links from other sites. I suspect that any inbound links to these removed pages are from low quality scraper-type sites anyway. Thanks in advance!2 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790