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Using # in parameters?

Technical SEO

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CaitlinDW last edited by

I am trying to understand why a website would use # instead of a ? for its parameters? I have put an example of the URL below:

http://www.warehousestationery.co.nz/office-supplies/adhesives-tapes-and-fastenings#prefn1=brand&prefn2=colour&prefv1=Command&prefv2=Clear

Any help would be much appreciated.
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