Linking back to the homepage im trying to rank - Using exact match anchor? Linking from footer?
-
Hello,
Our site is an basically advertisements / listings website.
Structure is as following
<last 200="" adds=""> (homepage trying to rank) < category 1 > < category 1 > < category 1 > < category 1 > < category 1 ></last>
My question - each of the categories links back within the menu back to homepage. The link text currently is last 200 adds. Can i use exact match anchor? Or should i use just last 200 ads?
The issue is that one of my categorys (category 1) has already the exact match anchor im trying to rank for. So i can not use the same to link back to homepage.
Im worried that google does not see any exact keyword anchor texts back to homepage hence will rank my homepage with lower strenght for that keyword . Im also worried that the category 1 page might now compete with the main homepage for this word (even tho at the moment category itself does not rank for this keyword)
Can i link from footer back to homepage with an alternative keyword then to give some "context" to google more? Would this be spamming?
-
Our main keyword is ranking at the moment as 15th for the homepage, (Keyword + region name). The keyword is not so hard in the country im ranking it.
But the question is still the same. Should I link back to homepage using the exact match anchor im trying to rank, and what to do with this category 1 which is the same target keyword. I think it might compete with homepage in the future.
**If im not linking back to homepage with the keyword, how can google rank me strong is my question? **
-
Do any of your pages currently rank? What is the keyword phrase they rank for?
I have a friend who has an advertising/business listing site who is trying to rank against yp.com and yelp. She doesn't have the resources to go head-to-head against them. Your basic strategy and plan should guide your backlinking (even internal backlinks) tactics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking dropped after change single page url, should I change it back?
I was making updates to the content on the following page, and a few days later dropped from #2 SERP ranking to 50+. Things I checked: Yes, 301 redirect was implemented right away. After publishing, I manually requested indexing in search console. Right after publishing I re-submitted the sitemap manually and Google said they had not crawled it in 9 days. My question: should I change the URL back to the old one, or give it a little more time (especially since I re-submitted sitemap) Original URL: https://www.travelinsurancereview.net/plans/travel-medical/ New URL: https://www.travelinsurancereview.net/plans/travel-medical-insurance/
On-Page Optimization | | DamianTysdal0 -
Internal linking question
I have a Q&A site which I am struggling to get ranking well in Google. I had a few questions 1. Should I be doing some internal linking and if so how is it best to do this? Should I go back into users questions and change certain keywords to links if applicable? 2. Should I be nofollowing the index pages ie /p1 /p2 of discussions? 3. If anyone has chance to look at the site and let me know if there is anything else I am doing wrong I would be really grateful. Thanks
On-Page Optimization | | oliboy0 -
Best practice for Portfolio Links
I have a client with a really large project portfolio (over 500 project images), which causes their portfolio page to have well over the 100 links that are recommended. How can I reduce this without reducing the number of photos they can upload?
On-Page Optimization | | HochKaren0 -
Canoncial tag for homepage?
I have a site that gets most of it's traffic from one keyword combination, but I've noticed lately that instead of sending people to the homepage, it's sending people to an internal page. This isn't a problem, except for the fact that all the best link juice and domain authority has been directed at the homepage. There's not a lot of content on the homepage, so is it worth setting up a canonical tag on the homepage for this internal page to ensure that the page authority/link juice helps to boost this page that is already being indexed for the keyword?
On-Page Optimization | | Bigheadigital0 -
Developing my footer area
Hi, My website has no footer area and I would like some advise on creating/optimising it for seo. Would it advise to keyword link to 10 of my key pages & Have my full company address and this will help with localising my website Company name address, Dublin, Ireland
On-Page Optimization | | Socialdude0 -
Why is this page ranking highest?
I've just used Open Site Explorer to compare some sites whose (unpaid) Google ranking I aspire to. They all have higher authority than my site, but the top ranking site out of the 3 I've looked at has the lowest Page Authority, hardly and links (when the others have hundreds), lowest page rank and lowest page trust. In fact, when you look at the top ranking page (ranks #1), it does not even have the search term in it as a complete phrase. One thing I do notice is that it does have 100,000s of linking root domains from one linking root domain. So how can it rank number one on Google?
On-Page Optimization | | Beemer0 -
Too many on page links
Our home page (and 1400 of our other pages) have well over 100 links, going beyond the recommend amount. Our competitors have less on page links (to other pages on their site) and way more link popularity so we are trying to figure out the best solution for this without hurting our sites conversions and usbaility.
On-Page Optimization | | iAnalyst.com0 -
How to trace back a link from a 404 error?
How do I find the link that is still refferring to a 404 error? Somewhere on my site there is a link pointing to an un-usable page and I cant find where that link is to fix the 404 error. I could just delete the page all together, but I would like to find the problematic link first.
On-Page Optimization | | AtoZion0