Site wide decrease in featured snippets
-
Hi,
As of April we have seen a huge drop in the number of featured snippets and I'm unsure why.
- No major changes have been made to the site.
- We did submit to to Google news at a similar times (failed unfortunately)
I have plotted our featured snippets and competitors featured snippets form data from Semrush and most our competitors have seen a fall in number of featured snippets. There has also been a large fall for some categories specifically. But overall we have seen the largest drop out of everyone. (See attached Graph)
Does anyone have any clues as to why Google would remove multiple featured snippets from one website in particular.
Thanks.
-
Looks like they have come back. It's like Google flipped a switch. We are now back on track with more featured snippets than before.
-
I agree, we will just have to wait and see what happens I think.
If anyone else has any experience with this, I'd love to hear their thoughts!
-
Thanks for the response, but I'm not convinced it's backlinks as I haven't found anything significant for the brands with an increase & we have had an increase in backlinks ourselves.
And, the overall increasing brands have seen a decrease in the categories where we have too.
Also, a brand bigger than us (I didn't put them on the graph cause it makes it difficult to read) has also seen a large drop. Still not a big as ours on percentage, but quite significant. Also, they cover some categories that we do not. So it can be quite difficult to compare.
It's like Google's taken away Featured Snippets for a few categories and we've copped the most of it.
Has anyone else experienced this and has any feedback?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Longer snippets meaning
Hello, Over the last few days google released longer snippets. Are website with longer snippets showing deemed to have more relevant content than the others ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Mobile First Index: What Could Happen To Sites w Large Desktop but Small Mobile Sites?
I have a question about how Mobile First could affect websites with separate (and smaller) mobile vs desktop sites. Referencing this SE Roundtable article (seorountable dot com /google-mobile-first-index-22953.html), "If you have less content on your mobile version than on your desktop version - Google will probably see the less content mobile version. Google said they are indexing the mobile version first." But Google/ Gary Illyes are also on the record stating the switch to mobile-first should be minimally disruptive. Does "Mobile First" mean that they'll consider desktop URLs "second", or will they actually just completely discount the desktop site in lieu of the mobile one? In other words: will content on your desktop site that does not appear in mobile count in desktop searches? I can't find clear answer anywhere (see also: /jlh-marketing dot com/mobile-first-unanswered-questions/). Obviously the writing is on the wall (and has been for years) that responsive is the way to go moving forward - but just looking for any other viewpoints/feedback here since it can be really expensive for some people to upgrade. I'm basically torn between "okay we gotta upgrade to responsive now" and "well, this may not be as critical as it seems". Sigh... Thanks in advance for any feedback and thoughts. LOL - I selected "there may not be a right answer to this question" when submitting this to the Moz community. 🙂
Intermediate & Advanced SEO | | mirabile0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Temporarily shut down a site
What would be the best way to temporarily shut down a site the right way and not have a negative impact on SEO?
Intermediate & Advanced SEO | | LibertyTax1 -
Moving from a static HTML CSS site with .html files to a Wordpress Site while keeping link structure
Mozzers, Hope this finds you well. I need some advice. We have a site built with a dreamweaver template, and it is lacking in responsiveness, ease of updates, and a lot of the coding is behind traditional web standards (which I know will start to hurt our rank - if not the user experience). For SEO purposes, we would like to move the existing static based site to Wordpress so we can update it easily and keep content fresh. Our current site, thriveboston.com, has a lot of page extensions ending in .html. For the transition, it is extremely important for us to keep the link structure. We rank well in the SERPs for Boston Counseling, etc... I found and tested a plugin (offline) that can add a .html extension to Wordpress pages, which allows us to keep our current structure, but has anyone had any luck with this live? Has anyone had any luck moving from a static site - to a Wordpress site - while keeping the current link structure - without hurting any rank? We hope to move soon because if the site continues to grow, it will become even harder to migrate the site over. Also, does anyone have any hesitations? It this a bad move? Should we just stay on the current DWT template (the HTML and CSS) and not migrate? Any suggestions and advice will be heeded. Thanks Mozzers!
Intermediate & Advanced SEO | | _Thriveworks0 -
Rich Snippets Publisher errors
Hi all. Happen to do a bit of testing with some of our microformat and microdata markup when I noticed our linked Google+ Publisher markup has stopped working. It definitely was working, and nothings changed, but now we are flagging errors, and I've noticed some of our competitors also have the same problem. publisher linked Google+ page = https://plus.google.com/103929635387487847550
Intermediate & Advanced SEO | | sjr4x4
Error: This page does not include verified publisher markup. Learn more. If I actually add a duplicate rel="publisher" then I get the following results: Extracted Author/Publisher for this page publisherlinked Google+ page = https://plus.google.com/103929635387487847550
Error: This page does not include verified publisher markup. Learn more. publisherlinked Google+ page = https://plus.google.com/103929635387487847550/ The second line doesn't seem to flag an error? I know this is still all pretty new, so is anyone else having problems or odd results, or is Google having some problems? All our other rich snippets such as reviews etc are working fine, just seems to be the publisher bit. cheers Steve0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com) Any help would be much appreciated.
Intermediate & Advanced SEO | | Melia0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0