Minimum amount of content for Ecommerce pages?

[seowork214]

Hi Guys,

Currently optimizing my e-commerce store which currently has around 100 words of content on average for each category page.

Based on this study by Backlinko the more content the better:

http://backlinko.com/wp-content/uploads/2016/01/02_Content-Total-Word-Count_line.png

Would you say this is true for e-commerce pages, for example, a page like this:

http://www.theiconic.com.au/yoga-pants/

What benefits would you receive with adding more content?

Is it basically more content, leads to more potential long-tail opportunity and more organic traffic?

Assuming the content is solid and not built just for SEO reasons.

Cheers.

[Virgillll]

Adding more content to the page is essential, but I think you may need to have better "Defined Content Sections."

Refer to this article:
https://searchengineland.com/single-page-websites-seo-182506

Examples of pages with few contents:
http://kmblegal.com.au/
https://aussietruckerhats.com.au/

[Christy-Correll]

Please note that this question was duplicated at https://moz.com/community/q/minimum-amount-of-content-for-ecommerce-pages-2#question_97951. The duplicate was closed to new responses; any new responses to this question should be made in this thread.

Thanks for your understanding!

Christy

[benesmartin]

Hey there,

As you've said - the content is not built just for SEO reasons.

The content is just the opportunity to write more KW's but it has to look natural in the end. The main purpose of your website is to sell so adjust the content according to UX with an appealing CTA. The more content is not always better as far as it could drive attention the wrong direction.

If you look at the articles here at MOZ, most of them are about 1.200 words which wouldn't make much sense for an e-commerce site. Just look at Amazon and do the same in the better way.

This article might also help you.

Cheers, Martin