Choosing a domain
-
Hello Mozzers!
If given a list of 25 domains that are all owned by the client, and all relevant to their website, what criteria would you use to choose one?
Long story short, the client sold the original domain and now needs a new one.
Thanks!
Frank -
Hey Frank,
In general, here are the 10 tips how to choose a domain.
If you provide the complete list, I'd try to help you in more particular way.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Switch to naked domain that has higher page authority
Brilliant Moz community! I just started here and find it so helpful and am confident that I can get an answer to this. Our domain is currently https://www.example.com. I have been wanting to move to https://example.com just for a cleaner URL. To my surprise, https://example.com has the same DA but a significantly higher page authority than our current https://www.example.com. Of course my immediate reaction is to 301 to the https://example.com but I wanted to get some advice and anything we should consider before doing this. My other question would be - how is this possible? I don't remember that we ever used that domain but we also had some rather bad developers a couple of years back. Thank you so much in advance!
Branding | | kris-fannin0 -
Are you ever handicapping yourself in search by using a subfolder over a new domain/website?
Hello Moz Community! We are building a separate hospital related to a single service line that is currently part of our main website. Traditionally all our hospitals are folded into one website with the same brand. Problem: Our organization's leaders want to market the new hospital as "Brand Name X" nationally, and not use our locally strong brand name at all. Therefore is the smarter long-term decision to begin building content on a new website with the new "Brand name X" even though it will take longer and be harder, than building it on our big, established website with a 60+ DA site? What I fear is our current website's DA won't matter much if people nationally are using Brand X, which isn't part of our traditional brand name? And they won't be using the traditional brand name at all. Example Scenario: We create a new hospital just focused on heart-related issues. Do we move the bulk of information for this new hospital from http://www.nebraskamed.com/heart, to a new website that will better rank with the new brand X and for just heart-related keywords? Or is it still better to try and stick with the same domain in a subfolder?
Branding | | Patrick_at_Nebraska_Medicine0 -
New domain for new branding
We are considering taking a redirect off and have our 20 yr old website go to our new name/brand 1yr old website. (junonia.com to junoactive.com) is there a checklist or template to follow when doing this? I need to get this completed with as little ramifications as possible. Help!? I did see the whiteboard friday concerning this and was hoping there was some more info or advice I could get to prepare everyone for what would happen and make sure I am getting it done right.
Branding | | MarketPlanB0 -
Two Domains, which one should be used on Social Media platforms?
I have a client who changed from a Branded Domain (301 redirected this domain) to a Partial Match Domain, using the city in the domain for rich keyword. I take care of their Social Media platforms (i.e., Facebook, Google+, Twitter, etc.). These social networks used the Branded Domain (with the company name in the domain) for years, now the new web designer is asking that we change Username and Domain to the new Partial Match Domain, which is very "generic" not mentioning the company name. I am reluctant to change for branding mention purposes. Does anyone have any advice?
Branding | | Artistic0 -
I want to forward/redirect users from domain.us to domain.com.us (preferred domain)
Let me know where should I start. I heard this is something you can do in your domain name or hosting service. Thanks in advance!
Branding | | esiow20130 -
Short Custom Domains for using instead of bit.ly etc
Hi Can anyone recommend any good sources/sites for quickly trying to find good shortened custom domain options for using instead of bit.ly etc Any hints and tips at trying to find suitable ones too ? since ive tried a few sites and cant find anything suitable and keeps suggesting options with subfolders Thanks Dan
Branding | | Dan-Lawrence0 -
Which domain name should i choose for a air ticket search engine?
Hi, i am deciding to buy a domain name for a air ticket search engine. i want to target australia first and then worldwide in the future. most of the names with my keywords "cheap flights" are already been registered. I have tried many combination but could not find a proper name. One question is does keywords rich domains (not exact) helps a lot? also i was thinking if i can an keyword rich domain i could easily get links with the desired anchor text links. would it be a lot harder to get a domain name e.g. flightscomparision.com while targeting the term "cheap flights" or "cheap fares". Also i was thinking if i get a domain with "A" at the beginning i will be listed on top of directories. below are a list of domains i am able to register. amcheapflights.com aucheapflights.com abroadflights.com flightscomparision.com any other suggestions? thanks ray
Branding | | usaccess6080