I'm a beginner with Google Analytics, what is a good place to start?
-
I'm a beginner with Google Analytics, what is a good place to start?
Would love to know some simple ways to set up Google Analytics to keep SEO in check. What are some of your suggestions?
How would you go about using GA to do this? and what are the alternatives?
Thanks!
Eric -
I didn't know it was possible to link multiple tools so this is very cool. Thanks for your suggestion.
-
I've heard of lynda.com so this is definitely something I could learn more in! Thanks!
-
This is great. I will be starting to make a initiative to learn more about tracking and how to track and measure SEO.
Definitely keen to get into the google analytics community to learn more on that side of things too!
-
Hi Eric,
In addition to what Alick300 an Roman-Delcarmen has written, I think it would be valuable to link your Google Analytics account with the Google Search Console for your site(s), to have search data reported into Google Analytics.
In addition, here are a couple of blog posts for you:
- https://moz.com/blog/proving-seo-value-in-google-analytics
- https://blog.kissmetrics.com/google-analytics-strategies-to-measure-seo/
Hope this helps
Best regards,
Anders -
If you really want understand how it works and how to get 100% of the potencial
I would suggest start with Google Analytics Academy and then choose some premium option such as Lynda.comhttps://www.lynda.com/Google-Analytics-tutorials/Google-Analytics-Essential-Training/574707-2.html
https://www.lynda.com/Google-Analytics-tutorials/Calculating-Gross-Profit-Google-Analytics/521154-2.html
https://www.lynda.com/Analytics-tutorials/Google-Analytics-Tips-Tricks-Tutorials/135364-2.htmlRegards
-
Hi Eric,
I would suggest you to start from here @ https://analytics.google.com/analytics/academy/course/6
Please also check this @ https://blog.kissmetrics.com/google-analytics-resources-2014/
Most importantly be a part of Google analytics community to learn new and common tips and tricks @ https://www.en.advertisercommunity.com/t5/Google-Analytics/ct-p/analytics_category
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Referral traffic being reported as Direct traffic
Hi, I have a link on my www homepage to another subdomain website. Both websites are served on https, and have independent Google Analytics properties. However, the traffic from the www site to the subdomain site is being reported as Direct, and not Referral traffic. Any ideas why? See image provided for context... RCn6HER
Reporting & Analytics | | RWesley1 -
How is Google Analytics defining page depth?
We run two websites and as part of our KPIs we are treating those who visit 3 or more pages of our website as a client served. As a digital team we are not convinced that this is the best metric to use as the improvements we are making to the sites mean that people are able to find the information quicker. Additionally other organisations including forums etc link to us so those users will get the info they need in one click. What I would like to know is how Google calculates page depth in GA. Are they treating the landing page as ground zero and then when users clicks a link they go one page deep? Or is the landing page, page depth 1 . Is page depth a measure of how many clicks a user needs to find their information?
Reporting & Analytics | | MATOnlineServices0 -
Strange Traffic Spike In Google Analytics
Over the last two days I have seen a huge spike in the pageviews to my site www.learnbonds.com. Up to this point my average page views per visit has been less than 2. For the last couple of days it has jumped to 5 but the average time on the site has not increased. Upon further investigation under the browser and OS page of google analytics I found that traffic coming from internet explorer and IE with Chrome Frame is reporting 10+ pageviews per visit. Below is a screenshot. Any insight into what might be causing this and how to fix it that the community can provide would be appreciated. Thanks
Reporting & Analytics | | davidwaring
DaveZUaQWJd.png?1?21800 -
Homepage disappeared from Google's index
The Title says it all..I just discovered that the Homepage is not in Google's index anymore. Homepage rankings have plummeted, our top keywords are nowhere to be found but most of keywords from deeper pages have dropped just one or two places. We just change the website design and some content but I strongly believe this is definitely something else due to the fact that it all happened so fast! There is one thing that I have to mention that might have been caused all this..our email client (Outlook) is using a lot of resources from our server and for the last couple of days the website was down quite a lot.
Reporting & Analytics | | echo1
There are some crawling errors in GWT but the homepage has been crawled because is not there, no other messages. Where should I look for?0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
How can I track search engine optimization data in Google analytics?
My website is linked to a Google Analytics web property. But, I am not able to track search engine optimization data in Google Analytics. So, How can I get it done?
Reporting & Analytics | | CommercePundit0 -
Google Analytics should track users from iPhone App
Hi Mozzers, you say there are no dumb questions, here is one. We've build an iPhone App for our Website working-dog.eu. So users can read there new messages with ease when they are out of the office, read about breeds, ... do all the nice stuff they want. I don't think so, but is it possible to track these users with Google Analytics? When the come via App, the Analytics code will not run for them. But maybe it could start an AJAX request or something like this? But how should the code run, without a browser which can interprete JavaScript? So, in short: Is it possible to track users from iPhone App with Google Analytics? Kind regards Patrick
Reporting & Analytics | | mdoegel0 -
Google Analytics - paid & unpaid visits messed up
I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for... One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics. Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
Reporting & Analytics | | Alexey_mindvalley0
