Is this page low quality?
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Hey everyone,
I need some help defining a post whether it is low quality or not. I got a post and it's a roundup post having 5 lists of fonts for free download. I actually linked to the sites from where anyone can download the font. The post is driving 300 visits a day but the bounce rate is too high around 90% and the time spent on the post is about 20 seconds on average (I checked it under GA Behaviour > Site Content > Landing pages).
Also, I checked the traffic of those sites which I'm pointing in the roundup post and in their referral traffic my website is contributing. Does this mean that people clicking on the post from SERPs then quickly visiting the site to download the font as there are only 6 fonts featured in the post to download (due to six font they are not spending time)?
Should I need to improve it or the page is answering query fast? Any thoughts are welcome.
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...Does this mean that people clicking on the post from SERPs then quickly visiting the site to download the font as there are only 6 fonts featured in the post to download (due to six font they are not spending time)?
-> Looks like. I would measure the clicks on the download links and calculate a conversion rate. To know how good the convert, i.e. perform the action you want them to do.
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Thanks for reply Cesare. Let me explain about the post.
Post Title: Free Download Etc font (assume)
Content: <a>Etc bold</a> (link to external site 1)
<a>Etc italic</a> (link to external site 2)
<a>Etc regular</a> (link to external site 3)
<a>Etc bold</a> (link to external site 4)
<a>Etc book</a> (link to external site 5)
<a>Etc ultra thin</a> (link to external site 6)
end of the content
so you can see this is how my content looks like. But if the user needs to download (this is what they looking for) etc bold font then user need to click on the link (link to external site 1) and it will take the user to the other site and then user can download the font as I said it's the roundup post featuring some fonts to download. Same with others links.
Let me know what you think
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Its difficult to answer your question without having seen the landingpage/statics/conversion rates, etc. you are talking about. From what you say I have the feeling that the page where you can download the fonts is simply answering the query fast. Maybe you could add some conversion tracking to see what percentage of the visitors perform a download and compare it with similar download landingpages you are or were probably running. Just to understand a little what is really going on.
Hope this helps.
Cheers,
Cesare
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