Ranking without use of keywords on page & without use of matching anchor text??
-
Howdy folks.
So, here is a dilemma. One of competitors of ours is somehow ranking for a keyphrase "houston chronicle obituaries" without any usage of these keywords on the page, without any full or partial anchor text match ("chronicle" is not used anywhere). The rest of competitiors' rankings make sense.
Any ideas?
-
That's what I thought. Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long will old pages stay in Google's cache index. We have a new site that is two months old but we are seeing old pages even though we used 301 redirects.
Two months ago we launched a new website (same domain) and implemented 301 re-directs for all of the pages. Two months later we are still seeing old pages in Google's cache index. So how long should I tell the client this should take for them all to be removed in search?
Intermediate & Advanced SEO | | Liamis0 -
Does you page need to be unique to rank
What I mean by unique is : Let's imagine I want to rank one "seo ranking factors." In order to compete do I need to have (in terms of design) that is totally different than everything out there or can I rank with a page that is presented in a very similar way than everything out there but with different content. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword Cannabalisation & Ecommerce
Hi I have an Ecommerce site, with a lot of similar products - for example leather office chairs - 80 products all very similar.. We worked to optimise product pages for longer tail phrases such as black executive leather office chair, but we now have different product pages trying to rank for these longer tail phrases as well. Now I'm trying to decide whether to focus on some priority product pages - adding lots of useful content/videos etc to try & boost the ones we want to rank for the long tail. OR whether to focus on the category page, and getting this to rank for all keyword variations... I'm a it stuck - any advice is welcome!
Intermediate & Advanced SEO | | BeckyKey0 -
Page is an A but does not rank extremely good… Any ideas?
Hi! My page werkzeug-kasten.com is not ranking the way it should for "Webdesign Freiburg" on google Germany. Although it receives an A it is only seen on page 2 although the competition is not that hard. Do you have any ideas why that is and what I could improve? Best regards Marc
Intermediate & Advanced SEO | | RWW0 -
Redirecting Domain / Maintaining Keyword Ranking
Right now we have two sites: "our-company.com" and "cool-widgets.com." We rank high for "cool widgets" searches due to our keyword-friendly URL, but we're merging everything into our newly-redesigned company site. Should we redirect the old "cool-widgets.com" homepage to "our-company.com" (to directly transfer the old PR and links), or would it be more prudent to redirect the old homepage to "our-company.com/cool-widgets" to keep the "cool widgets" keyword in the URL? This option seems like it would be good for maintaining organic search results, but it wouldn't pass the strong link backbone to the new site's homepage.
Intermediate & Advanced SEO | | versare0 -
Ranking drop for a particular page on a particular keyword
Take a look at centerforhealthysex.com/sex-addiction. For months we were ranking in the top 3 spots with this URL for "sex addiction los angeles", even reaching #1 for a while. Late last year we redesigned and developed the site to clean up the code and redirects. We also cleaned up the internal linking structure. For years we had been ranking on "sex addiction los angeles" for the home page ... bumping around the top 5 spots, but we wanted organic traffic to go to /sex-addiction. In the Fall, we saw overall site traffic rise steadily. We made few changes to the site and none to this page or links flowing back to the page once we had achieved strong ranking -- we didn't want to mess with a good thing. Then November 27th we started losing ranking on this term and a couple others. The good news is that we gained ranking on some high volume traffic terms so overall organic traffic is reasonably strong, BUT we're not ranking on the terms where we want to rank. Centerforhealthysex.com/sex-addiction is now nowhere to be found on the target search term despite fairly strong page rank. I tried redoing and resubmitting the site map, cleaning out some potentially duplicative content but to no avail. I see no issues, errors or warnings in Webmaster Tools. We have a few medium priority fixer-uppers in SEO Moz, but we've taken care of the majority of the big stuff. What am I not seeing? Thank you!
Intermediate & Advanced SEO | | joshuakrafchin0 -
Internal Anchor Text Penalty Clarification
I believe we may be seeing the initial stages of a penalty for over-using internal anchor text on our ecommerce site. Per Rand and other training, we added related product links and popular category links to our product and category pages. At the time, we did not have an html sitemap in the footer. We're a small to medium sized site with 1,700+ products. We have since added an html sitemap of our categories to our footer. Now we have category links in the sitemap and category pages and product pages with targeted anchor text. I'm beginning to see downward movement on some of those targeted categories. If I have an html sitemap in the footer (category index) should I get rid of the popular category links throughout the rest of the site? Also, with more frequency, I'm seeing a "product index" and "category index" in footers. Is this a best practice? Thanks.
Intermediate & Advanced SEO | | AWCthreads0 -
Ideal number of Anchor text keyword variations
Let's suppose that I want to rank for the keyword "hotels". If I put this keyword in ALL of the link anchor texts then Google will very likely penalize the site. My question is: How many keyword variations should I use in anchors (provided I want to rank for just one KW i.e. "hotels")? Would one keyword variation be okay and is it fine to use main keyword in 80% anchors and the keyword variation(s) in just 20% anchor texts, such as : hotels 80% cheap hotels 20% Note: I do not want to rank for "cheap hotels", just want to use it as an anchor variation of my desired keyword "hotels". Thanks!
Intermediate & Advanced SEO | | RightDirection0