A tale of two pages - one ranks great and one doesn't - but they are set up the same way
-
Hi everyone,
First time poster
I will keep it simple - we have two pages on our website that are set up in the same way (or so we think) but achieve vastly different search engine rankings. We have spent weeks trying to figure out why this should be the case, but to no avail. Perhaps you guys can do a little diagnosis and see what we are missing:
for search term:
used machine tools
www.machinetoolsonline.co.za/buy-used-machine-tools
Is working well for us.
for search term:
new machine tools
www.machinetoolsonline.co.za/buy-new-machine-tools
is a disaster In fact, Google ranks our home page which is optimised for other terms, higher.
Any ideas would be appreciated. Thanks!
-
Look at to your Search Console and see your backlinks and internal links
1 - search console > search traffic > links to your site
2 - search console > search traffic > links to your siteBefore to start an outreach stratege you have to make sure of accomplish all the technical seo tasks. Add Canonical Tags, internal link structure, header optimization an so on
What I'm traying to say is first improve your page (onsite optimization).
You have to optimize the page "New Machines " but you can not doit without optimize other ones.For me the best tool for that are semrush, moz, ahrefs and of course Search Console
-
I am assuming this is a matter of competitor and also internal/external links pointing to the particular page. I would increase the quality (add more unique content, pictures) of the unranked page, add some internal links to it, and re-index it with Google Search Console's Fetch and Render tool.
-
Hi Roman,
Yes - this seems more on the right track for me, as there are measurable differences for the pages based on the following metrics:
Links 2
Reffering Domians 2
Keywords 20
I will use the Moz tools to check these out. By way of further explanation as to why we are so stumped by this problem, here are two summaries of our analytics performance for the two pages over the same period - the differences seem unbelievable:
www.machinetoolsonline.co.za/buy-used-machine-tools
284 sessions, 74.91% new sessions, Organic referrals 246
www.machinetoolsonline.co.za/buy-new-machine-tools
5 sessions, 80% new sessions, Organic referrals 4
I will update the thread. Any other suggestions are welcome!
-
Hi Shalu,
Thank you for your answer. However, our competition, that we benchmark against, has far less content on page than we do. To make matters more interesting, this page:
www.machinetoolsonline.co.za/buy-used-machine-tools
ranks second to the competitions page for the search term: used machine tools
but this page:
www.machinetoolsonline.co.za/buy-new-machine-tools
ranks 51+ to the competitions number 1 ranked page for the search term: new machine tools
It's the sheer difference, when the pages are so very similar from a content structure perspective (they each focus on new or used machines of course) that I cannot understand.
-
I think that, a good outreach strategy, can make a big difference in your traffic and your authority, so you can create 10 or 20 post (can hire a freelance copywriters), very well written post, of course make the keyword research and then look for some guest post where you can send your articles with links pointing to your site.
-Buzzstream for me is the best tool for Outreach
-
www.machinetoolsonline.co.za/buy-used-machine-tools
has 2 backlinks pointing of 2 differents domainURL Rating 9
Domian Raiting 35
Links 2
Reffering Domians 2
Keywords 20www.machinetoolsonline.co.za/buy-new-machine-tools
URL Rating 7
Domian Raiting 35
Links no data
Reffering Domians no data
Keywords no dataSo maybe you should try to create some backlinks pointing to that specific page.
Keep in mind to you have to find, I really useful website with the same level of your page, remember the anchor text of those links needs to be related with the topic and keywords of your page -
I have gone through your webpages and found that it has lack of quality contents in comparison to the pages that are ranking better than yours. The possible reasons for both of two could be high competition. You need to optimize your webpages as per the quality parameters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Keyword
Hi! I am Amelia My site rank 5 keyword in united states show that Ahref's and I check in Moz but that shows 1 rank key word and Ahref's shows the 59 backlinks and Moz shows 5 to 6 backlink why that shows low keyword and backlinks that's my site problem or Moz issues. Check My website and tell me issues.
Moz Pro | | Oiebyut0 -
Why isn't me SellingRestaurants campaign operating???
I resign a week ago and I'm still waiting for my SellingRestaurants.com campaign to run???
Moz Pro | | restaurantbroker0 -
Problem with On-page
I have an issue. I have added 5 keywords but when i go to the "on page" tab. They are not there... So i press on "Add keyword" and it takes me to another page where i can see all my keywords. So i go back to the "on page" and no keyword shows up. I wanna have a summary of the weekly crawl for the on page of these keywords and it's not showing up 😞 Anybody knows why?
Moz Pro | | theseolab0 -
Pages Crawled: 1 Why?
I have some campaigns which have only 1 page crawled, while some other campaigns, having completely similar URL (subdomain) and number of keywords and pages, have all pages crawled... Why is that so? It has been also a while I waited and so far no change...
Moz Pro | | BritishCouncil0 -
After I make corrections of my crawl diagnostics report, how can I tell is those corrections "took". Is there a way to immediatly refresh that report. Will it eventually refresh?'
I have made corrections to the crawl diagnostics report. Can I refresh this report? I would like to see if my corrections were correct. Thanks for your anticipated answer!
Moz Pro | | Bob550 -
Google shutting down Rank Tracking Software? - Raven and AHREFS close down ranking results.
Hi, I was wondering if other people had noticed the (very sudden) closing down of the ranking tools for both Raven and Ahrefs - both of which were major parts of their software. Given the sudden and synced timing my guess is that Google is throwing its weight around and banking on the doors of companies offering ranking software with the threat of a fat lawsuite! What is everyone else using for their rank checking ? Will this impact SEOMOZ ranking results ?
Moz Pro | | James770 -
Why do some of my sites stop showing up as ranking on SEO Moz (listed as not in top 50) when in google ranks they are top five?
Okay - so i have several campaigns. And of these campaigns, about four or five of them no longer show up as ranking after several weekly crawls by SEOMoz... Not sure why the line on the chart just stops when they are ranking in top 5 for google organics am confused by this can you help me do what i need to do so that the seobot can read my pages and save me time on checking where i rank - thanks Creative Guy
Moz Pro | | creativeguy0 -
Page Rank and offline sites
I have a domain with PR6 according to the Historical Pagerank Checker. But that last PR was calculated 2 years ago. I brought the site back online a few days ago and have checked that many/most of the backlinks are still valid. It is now in the Google index but the Historical Pagerank Checker shows PR0. Will it get back its previous rank or something close to it? How long will it take?
Moz Pro | | DomainOptions0