What is the Impact of Content Personalization on SEO?
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We've a client that wants to repurpose some of the content on there site but not lose rankings. However its changing the content to an alternative to ....
The Current URL Example would be test.co.uk/prodcut-catogory/product-1 . This side of the business is being sold however they have products elsewhere in the range that can be used as alternatives to the product range that will be moved, so they want to amend these pages with an " alternative " slant. Example idea would be to change to the following : test.co.uk/prodcut-catogory/alternative-to-product-1, trying not to change the URL to much, keeping the majority of the content the same but adding new copy stating the benefits of using the alternative product. So it becomes a comparison between the two. I appreciate I will have to amend the URLs, titles, meta, H1s, add new copy & preform a 301's. Option 2 Simply write a second page which is all brand new content talking about it being an alternative to the products and doing a 301 from the original page but not amending that. Be great to get peoples feedback on this approach and if there is anything else that I could do to minimise the drop in rankings once I complete the changes. Thank you D
Conversion Rate Optimization | | SDOwner0 -
What kind of home page need to be, to show good results of SEO?
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Conversion Rate Optimization | | Felter0 -
Have My SEO Cake & Eat It - Mix Viral Content & Business Content?
Hello, I optimize for a fashion, eCommerce site which has catalogue pages and product pages. http://www.zando.co.za/ We're currently working on a large "blog" which tons of great content designed to attract readers, links and tons of long tail traffic. We'll be doing how-to videos, celeb interviews, top-tens, etc. etc. We'll even have a UGC community section eventually. Really great. Now, I want to use the links generated by this section to rank for generics like this: For example: I want to rank for "Lingerie" and I have this page set up as the target: http://www.zando.co.za/women/clothing/lingerie/ I create some amazing content that generates lots of links containing the word "lingerie" . That awesome content lives in:(hypothetical URL:) http://www.zando.co.za/fashion/magazine/how-lingerie-has-changed-over-50-years/ I want to (and this is where you come in 😉 get people linking to my catalogue page (http://www.zando.co.za/women/clothing/lingerie/) where they can find a banner or something alluding to that piece of link bait (the /fashion/magazine/ url). Perhaps similar to the Wordpress style <read more="">page break on posts?</read> Reason is, I want my "Money-Page" to get the links with "Lingerie" in it. Problem is, it'll be another click to the thing they want to find. Also, say I decide a few months later that I want to do another piece, like "lingerie in films" and do the same. My 'banner' idea would get very crowded or, it would mean that I bump the 50-years piece, which then makes for bad UX for readers clicking through looking for the old piece. Or perhaps this can all be solved with good design? Here's a WBF talking about mixing content: http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday Does anyone have an example of someone doing this well? PS. Was also thinking that on my "archive'' url, in between the content, I'll query for the top products that, that piece speaks to and make it possible for people to add to cart as they're reading the link bait content that is relevant to the product. Cheers Paul.
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Why has my bounce rate gone in to orbit since moving the same content to a new site?!
I moved our site to a wordpress theme over the christmas break. All content is pretty much the same word for word, and I think the new site looks much, much better than the old one. Why then, has our overall bounce rate gone from 7-8%, up to 74%? Bounce rates for some KW focused internal pages have gone from 2-3% to similar 70+% in some cases. Just to confuse things further, I have also changed the name and branding for the site to differentiate us from a competitor and stop the confusion we've experienced at times. But, I can't see how the new logo would cause and extra 65% of visitors to leave straight off! I really don't want to go back to the old name and don't think that's the answer anyhow, but I may have to test it out of sheer desperation. There's only a static holding page for the old site now as a reference point for people searching the old name (not many). So I've attached a screenshot of how it looked below. Also at http://imgur.com/aM5o9. The new site is at flatroofs.co.uk. I have just noticed that by placing the previous 'more information' links a secondary menu in the left widget area rather than on the page, they are less noticeable especially if you scroll down to the bottom of a page, where the only links are in the footer? Again though, if 75% of people are put off this easily something else must be at play! Any advice/suggestions would be greatly appreciated. Thanks in advance, Danny. aM5o9.png?1
Conversion Rate Optimization | | Biota0 -
Responsive SEO - Redesign
My team is in the process of redesigning our main website. In order to balance Conversion Rate Optimization and SEO we are considering adding some features to the new site – HOWEVER we are wondering whether or not this will make any significant to our SERP’s. All together I am looking for your opinion – on two distinct areas. NOTE: Our site is built in plain HTML- No CMS. First (HOME PAGE) Content Slider above the fold. Our current site does a good job of utilizing this prime space with a balanced use of H1 and Text. However – it is not optimized for conversions. We feel a slider will kill both birds with one stone. Have you have any experience with this? What are your thoughts? Do SE’s like this? SECOND (NAVIGATION) We are adding a submenu to the site. Besides our Horizontal top menu and additional menu in a Column format is being discussed. We are thinking that the left placement will work better with conversions – however what do search engines like most – left or right navigations? Your input is greatly appreciated. Thanks, Daniel
Conversion Rate Optimization | | dhidalgo10 -
Good platform for SEO and CRO
From Seomoz thread it looks like many mozzers favor WordPress when it comes to choosing a platform that is optimal for SEO. While I agree I would like to ask your opinion on platforms for CRO.
Conversion Rate Optimization | | OscarSE
Which platform do you think works best for SEO practices and CRO posibilites? It would be great if employees that don't have expert knowledge in PHP and HTML would be able to move contact forms around, places different banners next to the blog post depending on what content they post etc. In this case the meaning is that the website will be built by a professional and used by all different kind of employees with various web design / coding skills. Have a great day everyone!0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
Good content but high bounce rate
Hi all, We run a website offering specialist turkey tours and gulet cruises. Our website holds a few information and recipes pages which are doing well in the engines and bring in alot of traffic. However these pages are crippling our bounce rate with bounces of about 80-90%. The time on site for these pages are above the websites average, but it seems that once the reader has finished with the information/ recipe, they bounce back to the Search engines. An example of one of our recipe pages can be found here: http://www.petersommer.com/turkey/turkish-food/pilav-rice/ We have thought about moving and redirecting these pages from our main site to a new website, but we are worried that it may effect our position in the SERP's. Can anybody offer any advice on this? Thanks
Conversion Rate Optimization | | petersommertravels0