What does it mean to build a 'good' website.

[isaac663]

Hi guys.

I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well.

What does this mean in more practical terms?

(Context...

I've found some sites rank much better than they 'should' do based on the competition.  However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1).

I can only put this down to there being 'good quality website' signals lacking in the latter example.  I'm not a web developer so the website was the pretty basic WordPress site.)

[sarahwalsh]

So, this means the website needs to have white hat content marketing . your business should also have good on-page SEO as well, we paid for quality web design, this is how got our company which sells garden offices onto page one. We recommend getting a WordPress website, for your business.

[Roman-Delcarmen]

I am completely agree with you, Kevin

[KevnJr]

Roman is right on, I'll add to it with: Promote it after the launch and never stop.

KJr

[Roman-Delcarmen]

1 - Good Content, this is a very important point. Your content needs to be oriented to your audience, a good example of that "Backlinko" does not have too many articles but each one tries to be the best post in its topic.

Whit a lot of Images, Graphics, Charts, references and of course a good text. as a tip, I always use Hemingway Tool to evaluate the legibility and grammar and so on. (I'm not a copywriter)

2- Good Link Building Strategy, so your website needs to have a clear structure. Example if you promote a website of Chickens Recipes

This is what I would do

- Chickens Recipes
_   - Chickens Recipes for Christmas_
_   - Healthy Chickens Recipes_
_   - Grilled Chicken Recipes_

A good webpage will include good internal links structure so every post has a link pointing to another post inside the blog. In the other hands, you will promote your articles with others bloggers who are related to "Chickens Recipes". The right way is creating content and then make some guest post in another blog pointing to your site.

3 - Don't forget the speed, with the Mobile First approach, you really need to care about the performance of the website, if you run on Wordpress avoid to buy themes on ThemeForest and avoid cheap hosting too.

For me is better to create my own design on psd and hire someone who can develop the theme for me. So I always try to avoid add a bunch of stylesheets, js and so on.

In summary
Good content, Good Links, Good On Page Optimizations and Good Performance