Google related searches
-
Hello,
Are the related searches, the words that I should use when writing my content.
For ex : when I type online spreadsheet in google, in the related searches it list online spreadsheet open source and spreasheet download.
Does it means that when writing content I should included those terms in order to be relevant on the keyword online spreadsheet ? because they are considered closely related by google ?
-
It's my understanding that simply having them in the same body copy, and perhaps in some headings as well, will suffice.
-
Thank you for your reply. Do the keyword I use need to be in the same sentence as my main (the keyword I want to rank for) or can they be in sentences nearby.
Saying something like :" Online spreadsheet to download for free". ( in bold are the related keyword that I write In the same sentence) or can it be something like this (where the related keywords are in another sentence: Online spreadsheet is the future. Download a template for free.
Thank you,
-
Hello!
I think what you're referring to is "semantic search," regarding searcher intent and closely related keywords.
Here is a fantastic Whiteboard Friday from Moz on the subject: https://moz.com/blog/related-topics-in-seo-whiteboard-friday
I would say the goal in any content writing is to provide quality content that thoroughly answers your users questions. Google's related searches and "People Also Ask" features are a great way to find out what kinds of questions your audience has regarding a given subject - like online spreadsheets.
All in all, I would say the answer to your question is yes: using keywords that Google considers closely related to your targeted keyword can make your post more helpful and thorough to users, thus more than likely increasing your chances of ranking highly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should I do after a failed request for validation (error with noindex, nofollow) in new Google Search Console?
Hi guys, We have the following situation: After an error message in new google search console for a large amount of pages with noindex, nofollow tag, a validation is requested before the problem is fixed. (it's incredibly stupid decision taken before asking the SEO team for advice) Google starts the validation, crawls 9 URLs and changes the status to "Failed". All other URLs are still in "pending" status. The problem has been fixed for more than 10 days, but apparently Google doesn't crawl the pages and none of the URLs is back in the index. We tried pinging several pages and html sitemaps, but there is no result. Do you think we should request for re-validation or wait more time? It there something more we could do to speed up the process?
Intermediate & Advanced SEO | | ParisChildress0 -
Missing Google verification
I just went to check my client sites in Google search console and noticed a whole bunch of them no longer 'verified'. They were all previously verified. Why would they suddenly change status to 'not verified'? Does this affect anything (eg. search analytics data flowing through to GA)? Does this mean I have to verify all over again?
Intermediate & Advanced SEO | | muzzmoz0 -
Google Cache Is Blank for Text-only
Hi, I'm doing some SEO for www.suprafootwear.com, and for some reason when I go to text-only in google cache, nothing shows up. http://webcache.googleusercontent.com/search?q=cache:suprafootwear.com&es_sm=91&strip=1 That seems to be the case for all of the different pages on the site, but the content is still appearing on the serp. I have never seen this before, and I'm not sure what's happening. Any help would be greatly appreciated. Thanks!
Intermediate & Advanced SEO | | bigwavew0 -
An Unfair Content related penalty :(
Hi Guys, Google.com.au
Intermediate & Advanced SEO | | jarrodb
website: http://partysuppliesnow.com.au/ We had a massive drop in search queries in WMT around the 11th of september this year, I investigated and it seemed as though there were no updates around this time. Our site is only receiving branded search now - and after investigating i am led to believe that Google has mistakingly affected our website in the panda algorithm. There are no manual penalties applies on this site as confirmed by WMT. Our product descriptions are pretty much all unique but i have noticed that when typing a portion of text from these pages into google search using quotation marks, shopping affiliate sites which we use are being displayed first and our page no where to be seen or last in the results. This leads me to believe that Google thinks we have scraped the content from these sites when in actual fact they have from us. We also have G+ authorship setup. Typing a products full name into Google (tried a handful) our site is not in the top 100 or 200 at times, i think this further clarifies that we are penalised. We would really appreciate some opinions on this. Any course of actions would be great. We don't particularly want to invest in writing content again. From our point of view it looks like Google is stopping our site from ranking because it's getting mixed up with who the originator for our content is. Thanks and really appreciate it.0 -
Google is displaying wrong address
I have a client whose Google Places listing is not showing correctly. We have control of the page, and have the address verified by postcard. Yet when we view the listing it shows a totally different address that is miles away and on a totally different street. We have relogged into manage the business listing and all of the info is correct. We dragged the marker and submitted it to them that they had things wrong and left a note with the right address. Why would this happen and how can we fix it? Right now they rank highly but with a blatantly wrong address.
Intermediate & Advanced SEO | | Atomicx0 -
To index search results or not?
In its webmaster guidelines, Google says not to index search results " that don't add much value for users coming from search engines." I've noticed several big brands index search results, and am wondering if it is generally OK to index search results with high engagement metrics (high PVPV, time on site, etc). We have an database of content, and it seems one of the best ways to get this content in search engines would be to allow indexing of search results (to capture the long tail) rather than build thousands of static URLs. Have any smaller brands had success with allowing indexing of search results? Any best practices or recommendations?
Intermediate & Advanced SEO | | nicole.healthline0 -
Google + Listings in Paid Search Area (with screenshot)
Hi Forum! How do I replicate how this company (Eloqua) has placed their Google+ page on the right side of SERPs where normally paid ads are? (see attached image) I took this screenshot earlier this morning, but for some reason I cannot re-create it. Thanks for all your help! googleplus-1.png
Intermediate & Advanced SEO | | Travis-W0 -
Have we suffered a Google penalty?
Hello, In January, we started a new blog to supplement our core ecommerce website. The URL of the website is www.footballshirtblog.co.uk and the idea behind it was that we would write articles related to our industry to build a community which would ultimately boost our sales. We would add several posts per day, a mix between shorter news stories of around 150 words and more detailed content pages of around 500 words. Everything was going well, we were making slow but sure progress on the main generic keywords but were receiving several thousand visitors a day, mostly finding the posts themselves on Google. The surge on traffic meant we needed to move server, which we did around 6 weeks ago. When we did this, we had a few teething problems with file permissions, etc, which meant we were tempoarily able to add new posts. As our developers were tied up with other issues, this continued for a 7-10 day period, with no new content being added. In this period, the site completely dropped from Google, losing all it's rankings and traffic, to the extent it now doesn't even rank for it's own name. This is very frustrating as we have put a huge amount of work and content into developing this site. We have added a few posts since, but not a huge amount as it is frustrating to do it with no return and the concern that the site has been banned forever. I cannot think of any logical reason why this penalty has occured as we haven't been link spamming, etc. Does anyone have any feedback or suggestions as to how we can get back on track? Regards,
Intermediate & Advanced SEO | | ukss1984
David0