Bing & Yahoo Traffic

[WTH]

Traffic to my three sites from Bing and Yahoo has been declining over the past year. Meanwhile traffic from Google has been increasing.

A year ago Bing and Yahoo brought in 34% of my traffic. Now it's only 19%.

What can I do to optimise specifically for Bing/Yahoo? I have Webmaster tools. Or could it be that my customers (largely aged 60+) are moving over to Google?

Thanks

[WTH]

Thanks David. Moz pro isn't showing any changes in search visibility. And yes, Google gains are outweighing Bing/Yahoo losses. So I suppose people might be moving. This article says that they're not: http://gs.statcounter.com/search-engine-market-share/all/united-kingdom but perhaps my audience is.

[David-Kley]

James,

I am assuming you have Moz Pro and are tracking all search engines? You can also look in Analytics to see who is referring traffic to you, and how people are getting there.

In my experience, Bing and Yahoo are a bit more spammy than Google, and like a bit more keyword heavy sites and domains. Of course, you should not go and stuff your site full of garbage, I just wanted to throw that out there.

I think there is some accuracy in that more people are moving to Google, you can see that in this link from Search Engine Land https://searchengineland.com/whos-really-winning-search-war-204651

To answer the question of "Could it be that my customers (largely aged 60+) are moving over to Google?" What you would want to look for is: Did Google take up the slack in the drop, or did you see a loss in Bing and Yahoo with no equal gain in Google? If you lost 20% of your traffic in Bing and Yahoo, but did not see that increase in Google, you may have some other items that need to be looked at.

[WTH]

Data is only available for past 6 months so that doesn't help me

[Igor.Go]

You can find out if your customers are using Bing and Yahoo less by looking at the search volumes. See if bing search volumes for your keywords dropped.