Track buttons in Google Tag Manager

[conversal]

Hi!

First question: I am wondering if it's possible to track two buttons with the same code in Google Tag Manager without changing the code? There are different page URL's..

Second one: My tags are displayed in Google Analytics as 'events'. When I put the events in 'goals', the number of times it fired differs from my events.

Someone who can help me with this issue?

[slatronica]

For the first question: How you track button events in Tag Manager is going to be the clue. If you track the button click by ID or class, and the ID or class is the same in both places, the event will be tracked as long as the code is firing on all pages (or at least the pages that have the buttons you want to track).

Regarding GA events not matching the goal in your second questions, there could be a few things to watch out for. First, you'd want to check your event Category, Action, Label is set to and then what your goal is set to watch.

Also, goals conversions are unique per session, so the first time the goal is converted it is recorded. Any further goal conversions in that same session are not recorded. Events, on the other hand, are not unique. Each and every event is recorded no matter if it is the first time, second time or 10th time. (some additional reading here)

Hope this helps!

Steve