Titles tags: Smart to split brand name composed of multiple keywords?

[yacpro13]

Hello,

We've been following the best practices outlined in this Moz article for title tags for a long time, however I have a question about the spelling of the brand name when the brand name is composed of keywords.

For example, let's say your company is called FitnessGearUSA and your website url is www.FitnessGearUSA.com.

How would you spell the brand name in the title tag? In a single word 'FitnessGearUSA' or in 3 words 'Fitness Gear USA'.

We've been using the first approach for a long time, but I am starting to think that the second approach would be better, especially when the customer might include a single keyword that's part of the brane name in his search

For example, a product page title tag would then look like this:
Model ABC Weight Lifting Bar | Fitness Gear USA

I am inclined to think that this page would rank better for a search like:
"Model ABC Lifting Bar USA"

Thoughts?

[Andrew-SEO]

I'm inclined to stick with branding so all one word.

However, what would affect this decision is search data. Go into search console or connect search console to analytics.

Look in the search terms panel. Are people typing it as one word or separate words. Often it's best to display what people expect to see. That improves CTR