Keyword research

[seoanalytics]

Do I understand it correctly ?

Let's say my keyword is Piedmont bike tours. From what I understand I need to use synonyms of Piedmont bike tours that people would use to find my website such as bike trip in Piedmont or cycling vacation in Piedmont and then closely related phrases in my content which are not necessarily synonyms but that semantically related, correct ?

Do I need to do that for every topic that I decide to talk about on my webpage. For example let's say another topic I have decided to talk about on my page about Piedmont bike tour is Barolo. Do I need to do the same process for Barolo ?

Thank you,

[seoanalytics]

Perfect thank you.

[daniel-brooks]

Hey

On the cusp of it you seem to understand the keyword research/mapping/content writing process.

However, if you have multiple topics, it's best to cover those on a separate page/post. However, you will want to ensure that your page for Piedmont Bike Tours covers everything that your potential site visitors will need to know (you'll have a better understanding than me) but things like dates, times, accommodation, flights, transport links etc.

You can then create 'topic clusters' additional content pieces to cover these points in much greater detail and link to your relevant 'Piedmont Bike Tours' page.

Then simply repeat the process for other tour packages that you offer

Hopefully this helps?