Number of topics
-
Hello,
is the number of topics you cover important or is it best to cover only a few topics but in more depth ?
Thank you,
-
Topics of a webpage but your answers seems to answer my question. Go in depth in a few topics seems to be better than to cover many topics but without going in depth.
-
Can you provide more context to your question? Topics on what? A web page or website?
Research shows pages that go in dept on niche topics out rank others that cover a variety of topics. Of course, with all link building and domain authority being the same.... Here is where a large amount of information (content) will need to be balanced with great web design to engage the reader.
Some rookie digital marketers just throw up 2,000 words straight. No images, No accordions, no way to break up the read. Therefore, site engagement stats are decreased, which doesn't add to your SEO and most likely, negatively impacts your website conversion metrics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the impact of an off-topic page to other pages on the site?
We are working with a client who has one irrelevant, off-topic post ranking incredibly well and driving a lot of traffic. However, none of the other pages on the site, that are relevant to this client's business, are ranking. Links are good and in-line with competitors for the various terms. Oddly, very few external links reference this off-topic post, most are to the home page. Local profile is also in-line with competitors, including reviews, categorization, geo-targeting, pictures, etc. No spam issues exist and no warnings in Google Search Console. The only thing that seems weird is this off-topic post but that could affect rankings on other pages of the site? Would removing that off-topic post potentially help increase traffic and rankings for the other more relevant pages of the site? Appreciate any and all help or ideas of where to go from here. Thanks!
Intermediate & Advanced SEO | | Matthew_Edgar0 -
Pages with excessive number of links
Hi all, I work for a retailer and I've crawled our website with RankTracker for optimization suggestions. The main suggestion is "Pages with excessive number of links: 4178" The page with the largest amount of links has 634 links (627 internal, 7 external), the lowest 382 links (375 internal, 7 external). However, when I view the source on any one of the example pages, it becomes obvious that the site's main navigation header contains 358 links, so every new page starts with 358 links before any content. Our rivals and much larger sites like argos.co.uk appear to have just as many links in their main navigation menu. So my questions are: 1. Will these excessive links really be causing us a problem or is it just 'good practice' to have fewer links
Intermediate & Advanced SEO | | Bee159
2. Can I use 'no follow' to stop Google etc from counting the 358 main navigation links
3. Is have 4000+ pages of your website all dumbly pointing to other pages a help or hindrance?
4. Can we 'minify' this code so it's cached on first load and therefore loads faster? Thank you.0 -
Are TLD and numbers in subdomain ranking factors?
Several years ago my firm migrated our domain from a very lengthy 3point7designs.com to 3.7designs.co (we couldn't get 7designs.com at the time) thinking this would be a clever way to brand the name 3.7 Designs. Ever since that change we've had a dramatic reduction in search rankings which has lasted years. https://monosnap.com/file/adJUdkX9YCXQaODcXype4qza70pMCE You can see the drop in early 2011, we made the switch in February. I've read some discussion about Google changing weights based on having numbers in the subdomain as it appears spammy. I've also herd speculation about .co vs .com. Further evidence is being outranked by a competitor for a term we previously dominated despite having higher domain authority, inbound links, exact match keyword in our title and content. We now own 37designs.com and 7designs.com and are contemplating a switch. Any insight into these being ranking factors or is the site being penalized for other reasons?
Intermediate & Advanced SEO | | 3PointRoss0 -
Topical Sitelinks
This is a question about the non-branded, topical sitelinks SERP - i.e. those sitelinks without additional descriptive text, that tend to be shown for queries that are information centered as opposed to brand-centric. I'm been noticing an increase in these among some big brands in the travel vertical, and wanted to throw it out there to the esteemed Moz community. Are these the preserve of big site SEO/brands, or is there anything we can/should be doing to increase our chances of getting these topical sitelinks to appear? Cheers! rkdVaDN
Intermediate & Advanced SEO | | linklater0 -
Technical Question on Image Links - Part of Addressing High Number of Outbound Links
Hi - I've read through the forum, and have been reading online for hours, and can't quite find an answer to what I'm searching for. Hopefully someone can chime in with some information. 🙂 For some background - I am looking closely at four websites, trying to bring them up to speed with current guidelines, and recoup some lost traffic and revenue. One of the things we are zeroing in on is the high amount of outbound links in general, as well as inter-site linking, and a nearly total lack of rel=nofollow on any links. Our current CMS doesn't allow an editor to add them, and it will require programming changes to modify any past links, which means I'm trying to ask for the right things, once, in order to streamline the process. One thing that is nagging at me is that the way we link to our images could be getting misconstrued by a more sensitive Penguin algorithm. Our article images are all hosted on one separate domain. This was done for website performance reasons. My concern is that we don't just embed the image via , which would make this concern moot. We also have an href tag on each to a 'larger view' of the image that precedes the img src in the code, for example - We are still running the numbers, but as some articles have several images, and we currently have about 85,000 articles on those four sites... well, that's a lot of href links to another domain. I'm suggesting that one of the steps we take is to rel=nofollow the image hrefs. Our image traffic from Google search, or any image search for that matter, is negligible. On one site it represented just .008% of our visits in July. I'm getting a little pushback on that idea as having a separate image server is standard for many websites, so I thought I'd seek additional information and opinions. Thanks!
Intermediate & Advanced SEO | | MediaCF0 -
Who does google require a 3 digit number for news URLs?
Here, google mentions that article URLs should contain a 3 digit number: http://www.google.com/support/news_pub/bin/answer.py?hl=en&answer=68323 Why is this? Also, do you think it is good to have both a news sitemap and 3 digits at the end of a URL? Or, will one do?
Intermediate & Advanced SEO | | nicole.healthline0 -
Best SEO META Description for forum topics
What would be the best SEO META Description tag for forum topics on a forum type website? I can think of a few options so far Snippet of first post. Title of the topic with templated trailing text Remove description tag completely Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Ideal number of Anchor text keyword variations
Let's suppose that I want to rank for the keyword "hotels". If I put this keyword in ALL of the link anchor texts then Google will very likely penalize the site. My question is: How many keyword variations should I use in anchors (provided I want to rank for just one KW i.e. "hotels")? Would one keyword variation be okay and is it fine to use main keyword in 80% anchors and the keyword variation(s) in just 20% anchor texts, such as : hotels 80% cheap hotels 20% Note: I do not want to rank for "cheap hotels", just want to use it as an anchor variation of my desired keyword "hotels". Thanks!
Intermediate & Advanced SEO | | RightDirection0