Local SEO - 'Near me' phrases
-
Hi all,
I would like to start works to give our website more visibility for 'near me' searches for x2 of our services.
We have 130+ stores throughout the UK and would like to rank if someone in i.e. Leeds was to search 'pawnbroker near me'.
Please can you advise the best way to achieve this? Do I need to add scheme mark up? If so, does this go on the service page? Or do I need to place on individual store pages?
Any help much appreciated!
Kind regards,
Jack
-
Thanks, Andrew - but I must admit, i'm totally confused as to what I use and where!
Presuming I want to show in local near me searches for 1 service, do I need to add each address to the service web page in question?
-
I've never implemented this but......
Schema does offer this
https://schema.org/parentOrganization
and also this
So you would set up the branches of your organisation with different addresses.
-
Thanks, Andrew.
Would I need to create a separate page for each town/city? Or can I place multiple city names in one page? We have over 130 stores you see.
-
Make sure you have your Google business listing set up (and bing places for business)
Put your address in the footer of your website and use schema markup
This will associate our business with your area.
Here's a handy article
http://www.thesempost.com/google-using-near-keywords-search-results/
and another
https://clutch.co/seo-firms/resources/9-steps-to-rank-for-near-me-searches
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where do we focus from an SEO perspective?
I run a digital business development consulting company. Our core has always been centered around consulting with client to develop strategy and then working with a set of vendors in a variety of different services types to implement the strategy. I'm struggling right now to determine the best approach for our own SEO. Our website is http://phase2solutions.net. What suggestions would you have on the approach here? Feel free to share your service as well as the tactical end is something we are looking to outsource. Thank you.
Intermediate & Advanced SEO | | phase2solutions0 -
ALT Tag Labels that Use Near Duplicate Text-SEO No, No???
Greetings Moz Community: About 280 pages of my 650 page commercial real estate website are listing pages. Each listing page contains between two and five photos, each with a corresponding ALT tag. My developer has set up the labeling of the ALT tags in the following manner. I can create a label for the first photo, but each subsequent photo automatically gets the same label plus a number tagged to the ALT. Like this: alt="Flatiron Loft for Rent"
Intermediate & Advanced SEO | | Kingalan1
alt="Flatiron Loft for Rent - Photo 0"
alt="Flatiron Loft for Rent - Photo 1"
alt="Flatiron Loft for Rent - Photo 2"
alt="Flatiron Loft for Rent - Photo 3" Is this method neutral, positive or negative for SEO? I am concerned that this manner of labeling ALT tags might risk triggering a duplicate content penalty. In early July I migrated the site from Drupal to Wordpress. We changed the URL structure (adding a sub-directory) for the listings at that time. Google is refusing to index about 100 listing pages. Any chance the ALT tags are contributing to Google's reluctance to index the URLs? I might also add that images are hosted on Amazon's CDN. A sample listing URL is http://www.nyc-officespace-leader.com/listings/278-21st-street-flatiron-loft-for-rent
Note: (/listings/278) were added to the URL in July, representing the listing sub directory plus the listing number. I Look forward to hearing the opinion of the MOZ community!!! THANKS!!!
Alan1 -
Map with usability and SEO purpose
For my client I need to add some structure to its pages. The deepest pages are about restaurants and are sorted per city and then per province as a larger silo. I want to do this: Homepage > Provinces > Cities > Restaurant page This structure is optimal, but I as a usability freak I prefer making the experience cool for the users. I want to add interactive pictures that are cool for the user and hopefully are readable for the google bots, I want to do it like this: The homepage shows a map of my country that has the twelve provinces outlined, that light up when you hover over them. Then when you click a province you get to the province page. On the province page you see a large image of the province and see all cities where there are restaurants, when you hover over a city it grows a little and when you click it you arrive at the city page, at that page you will find a list of all restaurants that are available in the city. What I need to know is, is it possible for google to see these pictures as a nice site structure? Or do I need to add the ugly footer links and have pages with lists of links...? And what is the smartest way to structure this, flash?
Intermediate & Advanced SEO | | Lebron270 -
Can SEO increase a page's Authority? Or can Authority only be earned via #RCS?
Hi all. I am asking this question to purposefully provoke a discussion. The CEO of the company where I am the in-house SEO sent me a directive this morning. The directive is to take our Website from a PR3 site to a PR5....in 6 months. Now, I know Page Rank is a bit of a deprecated concept, but I'm sure you would agree that "Authority" is still crucial to ranking well. When he first sent me the directive it was worded like this "I want a plan in place with the goal being to "beat" a specific competitor in 6 months." When I prodded him to define "beat," i.e. did he mean "outrank" for every keyword, he answered that he wanted our site to have the same "Authority" that this particular competitor has. So I am left pondering this question: Is it possible for SEO to increase the authority of a page? Or does "Authority" come from #RCS? The second part of this question is what would you do if you were in my shoes? I have been devoting huge amounts of time on technical SEO because the Website is a mess. Because I've dedicated so much time to technical issues, link-earning has taken a back seat. In my mind, why would anyone want to link to a crappy site that has serious technical issues (slow load times, no persistent cart, lots of 404s, etc)? Shouldn't we make the site awesome before trying to get people to link to us? Given this directive to improve our site's "Authority" - would you scrap the technical SEO and go whole hog into a link-earning binge, or would you hunker down and pound away at the technical issues? Which one would you do first if you couldn't do both at the same time? Comments, thoughts and insights would be greatly appreciated.
Intermediate & Advanced SEO | | danatanseo1 -
No longer showing for 'money' phrases but long tail combinations rank high?
I hope someone can shed some light on this as I've been pulling my hair out so much there's hardly any left! Background: 12 year old website that for about 10 years had Top 3 rankings for 100's of phrases but rankings first dropped off August 2011. Panda seemed to be the cause but finding the exact issue is hard. We are an online travel agent and every hotel page has duplicate content copied from other websites. This has not been changed although lots of sections in the site still rank well, so do the hotel pages themselves. Lots of internal duplicate issues have been resolved but with no effect. Our old style link, link, link all day long with our 2-word main key phrase as anchor text has given us an unnatural backlink profile but no message has been left by G about this in WMT (yet). Internal link structure is poor with all pages linking back to the homepage with our 'money' 2-word phrase in 3 places. Penguin wiped two thirds of all our backlinks back in May 2012. Why then, do we still rank for our 'money' phrase on the homepage when it has some extra words included and becomes long tail? e.g. CityName Apartments (money phrase) - Now ranks page 2-3 CityName Apartments to rent for the night - Ranks #2 on Google in all countries To make things more confusing other pages rank really well for similar money phrase e.g. CityName Apartments Offers - Ranks 2nd on 185,000,000 results (not homepage) It seems only the homepage is effected (where 95% of inbound links point) but if the site wide duplicates or unnatural link profile was flagged it would effect more than one page of the site. Wouldn't it?
Intermediate & Advanced SEO | | lchoice0 -
Does a Slider widget harm my SEO?
Does using a slider widget (such as the one Skype uses) harm my SEO? Meaning, is the text still totally readable to search engines or will it be in JAVAscript. Are there any SEO-friendly sliders you would recommend?
Intermediate & Advanced SEO | | theLotter0 -
Can you see the 'indexing rules' that are in place for your own site?
By 'index rules' I mean the stipulations that constitute whether or not a given page will be indexed. If you can see them - how?
Intermediate & Advanced SEO | | Visually0 -
Best solution to get mass URl's out the SE's index
Hi, I've got an issue where our web developers have made a mistake on our website by messing up some URL's . Because our site works dynamically IE the URL's generated on a page are relevant to the current URL it ment the problem URL linked out to more problem URL's - effectively replicating an entire website directory under problem URL's - this has caused tens of thousands of URL's in SE's indexes which shouldn't be there. So say for example the problem URL's are like www.mysite.com/incorrect-directory/folder1/page1/ It seems I can correct this by doing the following: 1/. Use Robots.txt to disallow access to /incorrect-directory/* 2/. 301 the urls like this:
Intermediate & Advanced SEO | | James77
www.mysite.com/incorrect-directory/folder1/page1/
301 to:
www.mysite.com/correct-directory/folder1/page1/ 3/. 301 URL's to the root correct directory like this:
www.mysite.com/incorrect-directory/folder1/page1/
www.mysite.com/incorrect-directory/folder1/page2/
www.mysite.com/incorrect-directory/folder2/ 301 to:
www.mysite.com/correct-directory/ Which method do you think is the best solution? - I doubt there is any link juice benifit from 301'ing URL's as there shouldn't be any external links pointing to the wrong URL's.0