What does "Optimal Use of Keywords in Header Tags" really mean?

[bizmarquee]

I get this explanation on the grader:

Although using targeted keywords in H1 tags on your page does not directly correlate to high rankings, it does appear to provide some slight value. It's also considered a best practice for accessibility and helps potential visitors determine your page's content, so we recommend it. Over-using keywords, however, can be perceived as keyword stuffing (a form of search engine spam) and can negatively impact rankings, so use keywords in H1 tags two or fewer times. To adhere to best practices in Google News and Bing News, headlines should contain the relevant keyword target and be treated with the same importance as title tags.

But I have the keyword in an H1 tag, only once. So why am getting this message on the grader?

The URL is https://www.armsecuritysystems.com/business-security-systems/

The keyword is "business security systems"

Any insight would be greatly appreciated.

[bizmarquee]

You were right! Thank you! What confused me was I thought it was saying that the keyword was found multiple times in multiple H! tags, but what it's really saying is that there are multiple h1 tags period. You rock, thanks!!

[meghanpahinui]

Hi there!

Thanks so much for the great question! Sorry for the confusion here. I took a look at the source code for the page referenced and I see there are currently (2) h1 tags which is what's triggering that flag. One is on line 211 and the other on line 237.

Sorry that messaging isn't clearer! I'll be sure to let the Product Team here know about this experience. 

I hope this helps to clarify! If you have any other questions or if you need anything else, please let us know. You can also email us at help@moz.com.