Importance (or lack of) Meta keywords tags and Tags in Drupal
-
I'm wondering should I put any effort in making Meta Keywords tags for my pages or normal Tags (they're separate in Drupal), since apparently first are not considered by most of search engines, while not sure about normal tags.
Obviously SERPS has to determine partial valu of the page by content, thus consider keywords / tags to some extend. What's your opinion on that.
Thank you.
-
Meta keywords haven't been used for over a decade
-
Meta keywords are not used by Google any more. Not for a decade - by the way!
If you fill out your Meta keywords tag for all your pages, anyone with an SEO crawler (like Screaming Frog) can effectively 'steal' all your keyword research. I'd say just don't fill out Meta keywords to be honest. At best it's a waste of time, at worst it's free research for all your competitors
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title tag: Long tail words or keyword dilution?
Hi all, I am a newbie to SEO. Lately, I have been struggling to optimize my title tag. Ones say that we should have long tail words in title tags because long tail words improve click through rate and generate quality leads. On the other hand, ones say that putting other words in the title tag will dilute the main keyword that my page ranks for. Do keywords really dilute each other in the title tags? I am really confused. Let me give this an example: Web Design Services | Company Name Web Design Services with Conversion Focused | Company Name Which one would you prefer and why? Thank you. 😄 Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
How to come up with the best title tags?
Hi Guys, I know title tags is one of the most important things that google looks at, any tips or advice around how I can go about improving the ones I have currently? I'm ranking pretty decent for all domains, slowly but surely, my main keywords are online psychics, online psychic readings, chat psychics, chat readings, tarot readings, and psychic readings. Any advice would be much appreciated, or direct me to resources I can look into helping me get onto the right path. my website is http://bit.ly/1KTbWg0 Thanks
Intermediate & Advanced SEO | | edward-may0 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
Best Keyword Taxonomy Discussion
Sorry to bring this up again but I think the title was very misleading resulting in helpful members ignoring the question/thread completely. Also, I believe this should be in the discussion section, but please correct me if I'm wrong? Hi All, This is my first post and hopefully a question that could help others in similar positions as I haven't been able to find a concrete answer on this anywhere. Say we are trying to rank for the keyword "security testing tools". Product name is "Sectest" and its a security testing tool. *We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it. structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords. Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools? Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line. Thanks and best regards, 2 Responses<a class="image-button add-response-button"> </a><a name="post-131828"></a> | JorgeGarciaAspirant | about 22 hours ago |JorgeGarcia Just to make it clearer. Our competitors seem to be using "security testing tools" directly in their product pages. We would like to use "security testing tools" for a page with content on it and an introduction to our product and then link to our product page. | <a name="post-131872"></a> | SEO5Journeymen | SEO5Director - Marketing at SEO 5 Consulting Hi Jorge, How are your competitors ranking for their approach by using security testing tools directly. If they are doing well then i would adopt the same strategy and try to beat them with quality backlinks and good on site optimization. SEO is not the only thing you have to worry about , you also should keep conversion rates in mind. By first taking the visitors to a security tools page and then your product page you are increasing your conversion funnel and this might impact your conversion rates. At the end of the day , it's all about sales/revenue/leads/ROI so you dont want to do anything to jeopardize your conversions. That one extra step that the visitor has to take might result in fewer conversions. <a class="image-button add-response-button"> </a> | <a name="post-131946"></a> | JorgeGarcia |
Intermediate & Advanced SEO | | JorgeGarcia
JorgeGarcia Hi there, Although I do understand your reasoning, we have the resources and people quantity to focus on all things at once being a big a company. So at the present moment it wouldn't be a matter of prioritizing work - but rather - delivering the best future-proof strategy. I don't mind doing the same as our competitors, but sometimes stepping out of the sheep line is good. You do make a great and very valid point addressing that this is an extra step for the visitor and could lead to fewer conversions. This is holding me back a little bit. But, if properly implemented, wouldn't a content focused site rank way better than a product page would? I guess the real question is if prospects would really find value in the information about "security testing tools" or they would rather just get the product page instead. But just looking from Google eyes, what do you think of this approach? _After re-reading my post I realize I might sound as if all I want is you to agree with me and justify my approach, I don't really. I would really value any honest thoughts and reasoning 🙂 _ |0 -
Meta Refresh tag on cache pages- GRRR!
Hi guys, All of our product pages originate in a URL with a unique number but it redirects to an SEO url for the user. These product pages have blocks on the page and these blocks are automatically populated with our database of content. Here's an example of the redirect in place: www.example.com/45643/xxxx.html redirects to www.example.com/seo-friendly-url.html The development team did this for 2 reasons. 1) our internal search needs the unique numbered urls for search and 2) it allows quick redirects as pages are cached. The problem I face is this, the redirects from the cached are being tagged with 'meta refresh', yup, they are 302. The development team said they could stop caching and respond dynamically with a 301 but this would bring in a delay. Speed wise, the cached pages load within 22ms and dynamically 530ms, so yeah half a second more. Currently cached pages just do a meta refresh tagged redirect and I want to move away from this. What would you guys recommend in such a situation? I feel like unless I place a 301, I'll be losing out on rank juice.
Intermediate & Advanced SEO | | Bio-RadAbs0 -
How Important is the IP Address for SEO?
Hi Everyone, I am curious to know if IP Address plays any role in SEO....What if a website sharing an I.P with a porn site, BlueFart site, fake viagra pills site etc.? Does it affect the SEO? Please share your opinion on this. Thanks
Intermediate & Advanced SEO | | seodoz0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670
