Suggestions For My Ecommerce Site

[PEnterprises]

I am starting to work on an ecommerce site that I am part owner of. My partner who is the other owner started the site a while back and because he has no internet marketing experience the site didn't come out very well.

I am currently overhauling the site and here is a list of things first on my list so I can at least get started on some seo and even ppc.

I would really appreciate it if you could take a look at our store and see if you think I am missing anything or you could suggest anything else that really should be done immediately or something that is wrong.

The site is www.clubfitnesswarehouse.com

1. Update magento to newest version
2. Fix url structure to be SEO friendly for homepage, category pages, product pages etc. For an example of a site that has great seo friendly urls please refer to examples on http://www.bigfitness.com/ site. For example these pages. http://www.bigfitness.com/treadmillstore.html , http://www.bigfitness.com/bosplincy.html ,
3. Remove top navigation menu and instead create left sidebar navigation menu created to navigate site and products. For example of these types of sidebars please refer to sidebar on http://www.bigfitness.com/ or http://www.americanfitness.net/ We will NOT be using same structure as what is in top navigation currently. Categories and keywords of categories will be changed and some will stay the same structure as is currently in navigation
4. For header we would like to feature our shipping policy, returns, privacy policy, no sales tax etc. For example I have seen that I like refer to http://www.spiderofficechairs.com/ Obviously we do not want to copy but something similar for our own site.
5. All images on homepage must be changed to include clickable txt so google can read text not just pictures.
6. We would also like product pages modified to make more user friendly and conversion increased. Add to cart button needs to be changed, text needs to be brighter instead of dull grey color. Add to cart button must also be moved ABOVE THE FOLD!
7. Also on product pages we would like to add sections in addition to Product Description, of Specs, and About section for each product page. We also need the ability to change this information as needed when we need to.

[john4math]

A few things I noticed:

• Almost all your pages try to get /skin/frontend/blank/default/css/menu.css once and /js/livechat/js.js twice, and these files don't exist and return a 404.
• Are you allowed to change that 404 page to something more suited to your site, with your header and footer?  If so, I'd change it from the hostgator default.
• #5 could be quite an undertaking... positioning the text just right, controlling for wrapping in different browsers. I'd start by adding alt text to the images first, so Google can read that and know what the image is supposed to be of.

[NaHoku]

Do you have Google Webmaster Tools installed?  I am curious to know what your keyword significance is.  Also, take a look in the Magento admin panel, you should be able to find where you can automatically generate SEO friendly links...very handy.  I don't see any category descriptions...just product.  Do you think you might benefit by including some text?  Do you think you might have any issues with making the logo image your H1 tag?

[DanSpeicher]

-Fix the canonical issues:

http://www.clubfitnesswarehouse.com/index.php/

http://clubfitnesswarehouse.com/index.php/

http://www.clubfitnesswarehouse.com

http://clubfitness.com

**All show the home page.  **

-Limit your title to 66 characters.

-Get some content on your site a la http://www.elitefts.net/Default.asp.

-Remove the Meta Keywords (They don't do anything.)

I'm sure there are other issues, but I'm about to catch a movie.

Good luck with your business.