My Question How to check why our DA is gradually dropping
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Hi everyone, Moz Community, I asking a question here so kind of excited to be part of the community.
I hired an SEO firm about three months ago. They have arranged high ranking DA guest posts for my website Bagcottage as well as many other small low DA links. None of these links have any kind of a spam score.
However, for the past two months, they have been helping, our website's DA has actually dropped by one point each month.
Is this cause for concern? Any thoughts on how I can trace the drop?
On a side-note, out of the 700+ keywords that didn't were ranking in the top 50, about 200 of them now are gone compared to last month. I don't know if this is related or not, but something looks awry.
By
Fazle Wadood Safi
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Hi there,
DA is a relative metric, it changes over time. If your competition is doing more/better work than you, then DA would go down.
Here is an excerpt from here (https://moz.com/learn/seo/domain-authority
Since Authority is based on machine learning calculations, your site's score will often fluctuate as more, less, or different data points are used in the calculation — for instance, if Facebook were to acquire a billion new links, everyone's PA and DA would drop relative to Facebook. For this reason, keep in mind that you should always use Domain Authority as a relative metric to compare against the link profiles of other sites, as opposed to an absolute value scoring the efficacy of your internal SEO efforts.
Hope this helps.
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