Do Product Ratings or Reviews Improve Google Rankings?
-
The is a lot of info on the web about how business reviews/ratings improve local search result rankings. However do product ratings or reviews improve PDP/PLP/Homepage (not local) rankings?
-
Although I have seen no evidence or documentation that local GMB listing reviews have any impact on non-localized search results for a brand's non-local homepage.
However, the picking apart of each little ranking algorithm factor is short-sighted. These things do not work in a vacuum. I have a client with a single location who does mostly eCommerce. But they allow people to come into the warehouse and buy directly if they happen to be in the area. This means we can get a GMB listing, and reviews for the location. I fully support this strategy, even if it doesn't help the homepage rank better.
-
It's more of a user-friendly snippet then it does anything to your (local) SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Removed All Anonymous Reviews from GMB Listings with No Warning
I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?
Reviews and Ratings | | HammerandHand1 -
Aggregate Rating Markup for Local Restaurant
Hello Moz Community, I am finally getting around to creating markup for a bunch of the sites we work with using JSON-LD. I have a question specifically regarding adding review markup for a local restaurant. It's my understanding that putting the aggregate rating on the homepage never results in stars being shown in the SERP's. So what would be the best practice for taking advantage of all the great Google reviews we've accumulated over the years? These are reviews for the restaurant in general and not for any specific service or product. Should I create a reviews page on the site and use the markup there? Thanks for any and all suggestions.
Reviews and Ratings | | robertsteck0 -
Paid review service stars in search ads - why is that allowed?
I'm looking at paid review services like Trustpilot, FeeFo and others. I'm told I can filter out bad reviews, which I can't do with my Google Certified Stores reviews. I'm struggling to understand why Google include these in the reviews it uses for the star ratings in search ads. I know it's a different thing, but surely these reviews are in breach of the rules that Google apply to their own "My Business" reviews? They talk about "Conflict of interest: Reviews are most valuable when they are honest and unbiased" here: https://support.google.com/business/answer/2622994?hl=en Does anyone have a take on whether Google will drop these as the momentum builds in collection of their own reviews? Thanks, Paul
Reviews and Ratings | | PaulS710 -
Yelp hides my reviews
Hello, This is pretty frustrating. This is the third time Yelp has hidden a review for my business. I don't know why. I am trying to get lots of reviews on different platforms but I feel at the mercy of Yelp as they decide what to show and what not. I think it was triggered when I actually replied to the reviewer on Yelp. I should have done nothing I think. Any hints or reasons why this might be happening?
Reviews and Ratings | | AL123al1 -
The relationship between Google Reviews and SEO?
I have recently started working with a client with bad reviews on Google (2.1/5). Apart from the fact consumers are likely to see these reviews and decide against buying the service the company offers (causing a decrease in traffic), are there any other negative effects on the SEO?
Reviews and Ratings | | sophiecrosby970 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
Indeed reviews
Hi guys, Is there any way I can respond or have a review deleted from one of my clients' profile on Indeed.com? Is there a mediation process of any sort? Thanks.
Reviews and Ratings | | echo10 -
Schema.org problems with reviews
Hey Mozzers, Has anyone had problems getting review data to appear in the SERP? Specifically, hotel package reviews. The site I work for sells packages and products, but I'm having off cases where the data is appearing if there is only 1 review present. As soon as it gets multiple reviews the snippet data is no longer showing up. The schema.org markup is testing fine in the structured data testing tool, and when I compare it against competitor sites where the data is appearing, I can't see the difference. I am by no means a veteran SEO, but this doesn't make any sense to me. Has anyone encountered a similar problem? I could really use some help here. One of the pages I am having difficulty with: www.tripcentral.ca/vacations-packages_mexico.html }
Reviews and Ratings | | tripcentral0