Old competitor site but GMB listing no more, are links still valuable?
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One of my clients has come into the possession of a competitor's website.
They sat on it for a while (other things going on) and because the company ceased trading the GMB listing seems to have been removed by Google and the leads have dropped off since this loss.
The links are OK, so am considering 301 redirects, if the links still pass any value.
Linking Domains 98
Domain Authority 23
Spam Score 2 %Are the links likely to still pass value?
Also in terms of updating the WHOIS info what's the best approach?
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@grouchykids Considering that the current site that you have up and running there is just a placeholder I would encourage trying the redirect, it certainly will not hurt and can only help the business and maybe the additional 98 links will help push it's authority.
In itself, the links aren't going to be incredibly valuable as they all run through a redirect from an 'expired' domain.
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