Product Giveaways and No-Follow
-
If a blogger is given a product from a company for a giveaway contest on their blog, does Google require the link to the company have a no-follow.
This seems like a gray area but I can't find any guidelines put out by Google about this.
-
I too work with a lot of bloggers who are given products to review for the purpose of link building and content.
The UK has similar legislation which states the competition (or review) was sponsored and the relation between the blogger and the company is clear.
In terms of a 'no-follow' i haven't come across anything which states that the link must be 'no-follow'. I don't think these communities (such as the FCC) have come to understand the relevance of no vs do follow links, so I'd keep going with the follow links.
-
Google has no requirement for a no-follow..however the savy contributor would certainly want a do-follow.
-
I work with a lot of bloggers with giveaways as the company supplying them the products. The only guidelines I'm aware of are those by the FCC (if you're America). The FCC requires that you mention your contest was sponsored.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are backlinks from the Episode Description field on Spotify "follow" or "no follow"?
Are backlinks from the Episode Description field on Spotify "follow" or "no follow"?!
Link Building | | FLLocal0 -
How to increase external and internal followed links?
From analyzing my competitor‘s websites I can see that I have way fewer external and internal followed links. The number of followed links my competitors are getting each week increases by around 300. Where do these links come from? How can I increase my followed links ?
Link Building | | wonderdome1 -
Large natural products website owns education website. Should relationship be disclosed?
Hello All - I'm working on a content strategy for a large natural products company. In general it's difficult for articles about the natural products industry written written on commercial company sites to show up in the SERP. Most of the results come from large educational sites and blogs with no obvious affiliation (or products for sale). This company also owns an educational site - one that would be much easier to get content on the first page of the SERP for. The 2 sites are hosted on the same server. My question is - does this website relationship look fishy? Is it a grey area to create content for the educational site - content where the purpose is #1 education, but #2 - to promote products from the main site and send traffic to the main site. I do think it's important to note that the main company site does not actual sell any products there (products are sold on Amazon and on shelves in stores). I appreciate your thoughts!
Link Building | | JBMediaGroup0 -
How to perform Keyword Research for the e-commerce website which has more than 20,000 products
Hello,
Link Building | | CommercePundit
I want to work on keyword research for one of our e-commerce website - http://www.grandcrayon.ca which provides office supply products in canada. I am targeting only canada and keyword research will be based on Canada Search results. I would like to know how i will start targeting keywords in organic way for this website. I am using keyword planner tool and get results some how. But should i start keyword research by filtering with different categories or any other easy way that i can give me the keyword results for this site. I want to know which are the main keywords or the list of keywords on which i should work. Your valuable inputs will help me a lot! Thanks0 -
Followed links from one of our biggest channel?
Hi everyone, I have a new client that's a huge company and has a disastrous ranking. It's a Human Resources company that among other things, they post job offers on their site in which people have to register to apply. As a channel to outreach more people, they are using a popular site for job offers on the country. There, the job position is described and they tell users to apply within this channel or on their own site. But there's no actual link to their site. Will Google find it spammy to post their site's link for that specific job offer on this channel on every job description? No competitor is doing it so it made me doubt a little bit. NOTE: The job offer channel doesn't allow us to "nofollow" a link. All the links are followed. Thanks to any suggestion.
Link Building | | guillermoga0 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
How to Manually Check if Link is Follow or No Follow?
So I just got the link - yippee! When I look at the source code href line with my url I don't see the term 'no follow'. Does this mean I have a followed link?
Link Building | | Clicksjim0 -
Should I follow a key competitor onto business.com?
A key competitor of mine has just purchased a link on business.com, my question is should I follow them in? We’re close in terms of Domain Authority and little things can make the difference in our case. Also does the farmer update (which is yet to hit the UK) influenced your answer? As we’re yet to see the effect of this update should I exercise caution?
Link Building | | RodneyRiley0