Google analytics - help

[seoug_2005]

Hello,

What is meant by  campaign expiration in Google analytics ? The default value is 6 months. what does it mean ?

[Olaf]

To track the results of your campagnes (in Analytics) on the internet you can add some Analytics code to links. For example ' utm_campaign=summer2011' . When visitors reach your site via a link which contains the Analytics code " utm_campaign=summer2011", Analytics will allocate this visit to this (self defined) campagne.

Google Analytics stores the type of referral information in a cookie. The expiration date for the cookie is set as 6 months into the future.

[Cyle]

Atul Sharma,

from what it looks like, from this thread: http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#gat.GA_Tracker._setCampaignCookieTimeout

That a campaign you might have setup is about to expirer.  By default the campaign tracks for a 6 month time period.  If you click the _setCampaignCookieTimeout button when you land on the page, you can read more info on the topic.  I am not an analytics expert I just Googled your topic and read around and found this.  I hope it helps.

[seoug_2005]

How do we reset it ?

[AdiRste]

You just need to reset it.

[seoug_2005]

So, does it mean that campaign will be expired after 6 months and we won't be able to track the campaign.

[SteveOllington]

It's something to do with setting campaigns through the URL builder tool isn't it?