Optimization of keywords in singular and plural
-
By Google Traductor:
Hi, two questions:
1. What about the optimization of keywords in singular and plural?Do you recommend use landing pages in the plural and singularwords? as different results on Google searches in the plural andsingular.
2. Do you think that is a good strategy to generate a sitemap tosearch results pages based on searches by users of our site? Weplan to start generating a sitemap with a top 500 of the most popular searches and then scroll through to 1000, 2000, and more -
Hi,
1. It would make the most sense to optimize for the singular and plural forms of a keyword on the same page. For example, if you're targeting the phrases, "green car" and "green cars," you should optimize a single landing page for both terms. Although Google shows different results for plurals, it is still aware that they're variations of the same word. I would not recommend creating separate landing pages for singular/plural of the same word.
2. This is a strategy that most likely will not help you. If your search results pages show excerpts of the content of each page being shown in the results, all the content on those pages will be duplicate content. You don't want to cannibalize the SEO you've done on the actual pages of your site by having Google crawl excerpts of that content as well. Though, there may be a way to pull this off to your benefit if you somehow show unique content on those search results pages. But unless they're long-tails, you're not likely to rank those search result pages above website that are actually optimized for the same keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorporating a difficult keyword in Headline
Hi ! I need to incorporate a password in a H1 Headline that is "Photography Freiburg" As "The best Photography Freiburg" would sound strange and would be grammatically incorrect I would write "The best Photography in Freiburg". Is this much worse concerning SEO? Or will Google still put a high correlation to the Searchterm "Photography Freiburg" ? Thanks!
On-Page Optimization | | RWW0 -
Over-Optimized Website
I'm looking for advice for what you would start with if you were working on a website that was extremely over-optimized for 1 keyword. So, for example, I'm going to pretend this client is a dog trainer in Toronto (I can't publicly post the URL). I've read places that having exact-match anchor text links to inner pages in the footer of the site can cause problems and removing it has resulted in big ranking jumps. I'm looking to see if there are other big items that you would tackle first if this was your client. Some examples of things the site has: There is a page for dog training under their Services menu. However, internal links on their site link "dog training" to both the homepage and to this service page. Is that going to cause issues? The anchor text for internal linking is almost always the exact same word - "Dog Training". There is a banner that goes across the top of the site that appears on every page that says "Dog Training Toronto". I'm guessing I should remove that. Would the same keyword being overly used on every page cause confusion? Almost every image on his site is saved in the format "Dog Training Toronto". I'm looking to see if anyone has general tips on where to start with a site that has been over-optimized for 1 keyword. He actually has a ton of good content on his blog that gets a ton of traffic (because it's actually useful) so it's not that his content sucks - it's just been overly structured and SEO'd to death. I found a few articles on this but other than the footer advice I didn't find too many case studies of others that have run into this issue and done a few steps that actually worked.
On-Page Optimization | | ImprezzioMarketing0 -
Dashes "-" in keyword?
Just running over the page/keyword analyzer and Moz picked up the fact that my link and title are not the same as the keyword I am targeting. I am targeting the keyword "Battlefield 4 CD Key" However my title (and therefore link) are Battlefield 4 CD-Key. Note the dash. Does the dashes matter in SEO or should I try to remove them and have continuity through all of the page.
On-Page Optimization | | MrPenguin0 -
Keyword density and it's impact?
How beneficial is properly optimised text on your website? I have been reading copy blogger and they seem to think it's almost the foundations and can have a massive impact - thus their software for improving optimised text. So... The way I see it, content can fit into 3 areas: 1. Over optimised - keyword stuffed 2. Produced without the keyword in mind and then small changes, maybe the keyword used once or twice within 500 words, slotted into the h1 tag. 3. Optimised - At the front of the h1 tag, density of roughly 3-4%, emphasised with bold and italic. What kind of impact can number 3 really have on rankings? If your position 7/8 could it be possible to see position movement from content changes? Cheers
On-Page Optimization | | activitysuper0 -
How to optimize for a product by two names
So let us assume I am selling an item on my website and it comes in a large array of varieties. Let us also assume that this item is commonly referred to by two different names. (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume. I want to make sure that I rank for both terms. In my Title Tags I am currently thinking about the following methodology to help that cause. "GE Motors Super Fast and Awesome Car / Automobile" "Ghostwriter Kids Notebook / Notepad" "Super Soft Pillow Cover / Case" Notice I have the space in between the words and the / but my question is if this is necessary or not? What is Google's policy on how they view that / ? Can I do this and still have Google see it as two different words? "GE Motors Super Fast and Awesome Car/Automobile" "Ghostwriter Kids Notebook/Notepad" "Super Soft Pillow Cover/Case" Apologies if this is a fairly basic question but cannot seem to find this information.
On-Page Optimization | | DRSearchEngOpt0 -
Alt attributes same as jpg name and keywords?
Hi everyone, Quick question: Is it better to have your jpg name and alt text slightly different to your keywords for that particular page, or is it better to have them slightly differently? At the minute I'm doing them all with a variation on the keyphrase I want to optimize for (long tail and all that...). Any input much appreciated!
On-Page Optimization | | CMoore850 -
How many times to use keyword
So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?
On-Page Optimization | | azguy0 -
How many keywords / phrases can you SEO for?
Might sound like a bit of a daft question to you pro's but here it goes... I am been doing in house SEO for a company for a short while and since I have been managing it things have moved quickly in the right direction but I find myself limiting our SEO efforts to three key terms. Is this usual? The reason I am doing this is because I find that on page SEO is only really possible with those amount of terms (with regards to title, description, key word density, seo copy, on page links etc). I guess that what I trying to stay is: If I push on page opitimastion to more key terms will it be detrimantal to our current efforts? and Is SEO possible for additional key phrases which are not on page optimised?
On-Page Optimization | | RikkiD220