For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
-
For a consumer facing blog, how often do you recommend updating content to develop good rankings? I understand that it's really dependent upon the niche/competition, but what are some best practices? Content is expensive. Thanks
-
Yes
-
I'm trying to provide evergreen, thought leadership content with the occasional product review - about 500 words each, decent quality. Do you think 2x a week, niche notwithstanding, is frequent enough to keep rankings up, i.e. we have a fresh, active site?
Thanks
-
This is really a determination based on your strategy and who the consumer is. Two examples that are both successful but take complete different approaches are Huffington Post (multiple pieces per day) and The Oatmeal (once a month).
Are you trying to get into Google news? Then you are going to need 2-3 pieces per day.
-
I recommend updating content once or twice a week, make sure you don't go overboard with keyword jamming. content and photos are key to longterm success.
-
Content can be expensive, but can also be a necessary evil for you, if you aren't able to do this yourself. Writing just for the sake of it could be a very bad move because, as Dejan has already mentioned, it could trigger the new algorithm from Google, and that could spell you problems.
Best not to bother than write something poor
-
You could spit out 10,000 bad content pieces and earn no more rankings than with one extraordinary item per month. Frequency of content update and adding of fresh content affects search engines signals broader (or different) to the one's impacting rankings alone (look up QDF). How content in a technical sense can help is if it earns links and through internal linking. My advice is not to create content if it doesn't make sense to do so, especially if it's of a low quality and empty meaningful sentences, you'll just end up with a low quality site which could trigger Google's new algo filter.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | | SEO5Team0 -
Great content/news articles - but struggling to drive traffic from them
We publish 2-3 great quality news stories/posts on our sites weekly, but are struggling to gain traffic from external sources for them, other than our own blog and socials. We have followings for each of our sites, but want to expand and get our posts found in other relevant blogs, features, releases etc. The posts are 'Top 10 Tips...', 'How To... in 6 Easy Steps', 'What Makes a Great...' etc. All great things that people want to read about and share. All this of course helps towards the SEO of the sites, but the posts aren't written for that, they are written to guide and inform. My question is, how are other people getting their great content found online, talked about and shared? I personally think that our posts are awesome; containing useful information that will help people. Isn't that what it's all about?
Content Development | | bricktech0 -
Difference in Forum and Blog for SEO
I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.
Content Development | | ithvac0 -
My Guest Blog: Still A Good Link Building Resource?
In an effort to build some links, we want to really work on improving our blog content and exposure. We want to write two quality posts per week, and submit 1 quality guest post every 1-2 weeks. However, we're not sure how to go about submitting guest posts or who to submit them to? I found an all article from SEOmoz http://moz.com/blog/4-valuable-link-building-services but it's from 2010. Is myguestblog still a good source? Are there better ways of doing it? Also, is ever advisable to pay to submit a post? Some of the legal blogs (we're a law firm) have this option, but that strikes me as spammy or low quality links. Just to reiterate, we are striving to write high-quality useful content audiences will find beneficial, not just junk or salesmanship. If it takes longer than a week to write posts like that, that's fine. We just really need some specific advise on who we should be submitting our guest posts to and who we should avoid. Thank you all so much for any advice or suggestions, Ruben
Content Development | | KempRugeLawGroup0 -
Emailing content to posterous
Posterous is setup to syndicate my content to my personal WP blog. After reading information on SEOmoz, I realize that Duplicate Content is not a good thing. Should I stop this process? Note: The way it works is I email a post to posterous and it posts it there and on my WP Blog and create a FB post and a Tweet.
Content Development | | CMCD0 -
How do you get your content ideas?
What kind of research tactics are the best for finding great ideas for content or articles? What tools are the most helpful?
Content Development | | MichaelWeisbaum0 -
Promoting external blogs on our own
From time to time we're promoting blog posts written by our employees on their external blogs (separate domains) to our official company blog. This happens when the content is valuable for our visitors and it's worth to be shared. The post is copied in its entirety and we add the sentence This post was originally published on <external blog="" post="" link="">at the top. Will this be considered duplicate content? Should we add anything else to the republished blog post? Thanks!</external>
Content Development | | lgrozeva0