Choosing the right keywords

[TheVolkinator]

With the Pro tools at SEOMoz, how do you know if your going after the right keywords on your website and do any of the tools suggest keywords you should be going after?

[SuperlativB]

I see what you are thinking but take it as an investment, if you calculate witch keywords convert you will be able to rank for them. SEO takes time and why put a lot of work into ranking for bad keywords?
And if the keywords dont convert you could look into that and change the page so that you do convert.

SEO is just wasted time if you dont convert! Site structure, navigation and user experience should come first. Adwords is great for finding you and then position spesific pages to rank.

[TheVolkinator]

I don't even use Adwords anymore. The problem with Adwords was it costs abotu 80 cents to 1.10 per click. I am selling a book and the profit margin is only a few dollars. So unless 100% of the people who clicked on my ads purchased the book, it was seriously ripping into my ROI

[Francisco_Meza]

In addition, look at what keywords are actually converting in your Google Adwords Campaigns. I didn't know what my keywords were until I saw what people were converting on Adwords.

[AmericanOutlets]

It's not on SEOmoz, but I use Google's Keyword tool - https://adwords.google.com/select/KeywordToolExternal - and Google Insights to see which keywords get the most monthly searches. If your field isn't super competitive, go after the highest traffic keywords first. If there's a lot of competetion you may want to start with the more specialized, less competitive keywords first.