Location in keyword terms

[OptioPublishing]

I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name?

Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results?

Title Tag:

a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whitening

H1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whitening

keywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whitening

etc...

It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly.

Any suggestions?

Thanks in advance,
Jason

[OptioPublishing]

Thanks for the great responses - you've been a huge help.

Jason

[kchandler]

In my experiences with on page optimizations never choose more than 1-2 keywords to target on a page. You should have one short tail and one long tail keyword at most. For instance, your homepage should be targeted to "Boston Cosmetic Dentist," after that you shouldn't have it focused on any other pages for risk of keyword cannibalization. Then for your teeth whitening page. Have your short tail keyword be "Teeth Whitening" and your long tail be "Boston Teeth Whitening."

It is important to cater your website to the user not the search engine. Simply adding dentist three times in your title and h1 tag will do no more for you thank listing it once in your title and h1.

Good luck!

[ResslerMotors]

For terms about the same topic, as you just wrote in your A/B example, I would utilize one page.  That is, one page for "Dental Implants."  The reason being, your content is going to be relevant for terms regarding the same topic, and your link profile will be built with many variations of the term (Dental Implants in Boston, Boston Dentists who do Implants, etc.)

Back to your original question though, you will want a seperate page for each individual procedure.

yourwebsite.com/boston-teeth-whitening

yourwebsite.com/boston-dental-implants

I would just make sure to use the keyword phrase with the most traffic in your url (depending on overall length of url).  The benefit seems to be getting smaller as time goes on, but that's what people are looking for when they search.

[OptioPublishing]

Hi Justin, I think this is similar to the approach I'm taking with unique pages for each "theme". I'm wondering how to handle the different ways the words in a keyword term can be ordered and if unique pages should be created for each variation? For example how would you handle a page on Dental Implants?

Page theme: Dental Implants Boston keyword term a) Boston Dental Implants
keyword term b) Dental Implants in Boston

[OptioPublishing]

How far would you take this? Would you create a different page for each Location keyword term?

For example, say I have a page about just Teeth Whitening that I want to optimize for "Boston Teeth Whitening" and "Teeth Whitening in Boston".  Would you split this into 2 pages (1 for each keyword phrase), or try and optimize the page for both phrases?

[FrontlineMobility]

Just me being outside the box, but why generalize your pages with all the terms, instead of making certain pages devoted to certain search terms so that you do not have to worry about awkward content placement and Keyword atrophy on your page. IE Keyword string A correlates to page A with subsidiary phrases that promote Keyword String A, so that you make sure you get all the aspects of the Boston Dental field. Just my thoughts on the matter.

[Oversteer]

Does one page need to do all the work or can you create 2 pages. When you optimize a single page for multiple keyword phrases the pages tend to become more like SEO gibberish than useful content to the user and it becomes difficult to keep the keyword repetition to a reasonable level. Separating them will also make it easier to write your titles and h1s.