BetaDataSiteMetricsBrandAuthorityFetch

This endpoint returns a Brand Authority™ score for the provided target. Use this metric to understand the strength of your website’s brand, benchmark against competitors, and more.

JSON-RPC Method Name

beta.data.site.metrics.brand.authority.fetch

Request Parameters

target_query

object

Response Values

metrics

object

target_query

object

Represents a parsed target query.

Sample Requests

Sample Response

1{
2  "metrics": {
3    "brand_authority_score": 57
4  },
5  "target_query": {
6    "query": "https://moz.com",
7    "scope": "domain",
8    "locale": "en-US",
9    "original_target_query": {
10      "query": "https://moz.com/blog",
11      "scope": "domain",
12      "locale": "en-US"
13    },
14    "suggestion": null
15  }
16}

Quota Usage

Uses one row per call.

api.limits.beta.rows

Example Code

curl -X POST https://api.moz.com/jsonrpc \
-H "x-moz-token: <YOUR_MOZ_TOKEN>" \
-H "Content-Type: application/json" \
-d '
{
  "jsonrpc": "2.0",
  "id": "db7f86df-015c-4cf5-a5b6-61b1bc3bacf6",
  "method": "beta.data.site.metrics.brand.authority.fetch",
  "params": {
    "data": {
      "target_query": {
        "query": "https://moz.com",
        "scope": "domain",
        "locale": "en-US"
      }
    }
  }
}'