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How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
Struggling to convert with BoFu content? Learn how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows and templates.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
Create High-Impact Content Using Backward Design — Whiteboard Friday
Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.
How To Measure Content Revenue and Prove Success
Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.
How to Elevate Your Content With Customer Feedback Loops — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies.
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How to Speed up Content With AI — Whiteboard Friday
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.
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5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
Should We Optimize for AI Mode? — Whiteboard Friday
Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.
Are AI Overviews Worth Pursuing? — Next Level
In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.
How To Adjust Your Content Strategy for Google’s AI Mode
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
SEO Content Has a Packaging Problem — Whiteboard Friday
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
When Should You Do SEO? — Whiteboard Friday
Is SEO the right move for your business right now? This week's Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus considerations for brand building and content creation.
SEO Topic Clusters: Complete Guide, Examples & Free Templates
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.
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What Is Generative Engine Optimization (GEO) [Tips & Workflows To Do It]
Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high-intent traffic.