Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Struggling to manage dozens of Google Business Profiles? This guide provides everything you need to know to start using business groups, avoiding common pitfalls, and setting up an efficient system for multi-location businesses.
Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.
Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.
In this episode, Joy talks about the world of local link building, specifically touching on how links impact local pack rankings.
The new Moz Local has launched! With new features, an updated interface, and even more data, you can now manage more than just your location data with this all-in-one local SEO solution.
We’re excited to announce that an all-new Moz Local is coming! The new platform will include a plethora of new data and features, as well as improvements to some existing functionality. All of these are meant to help you establish and grow your local business’s online visibility.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
In this blog post, Miriam discusses 11 Google Business Profile fields that can have a positive impact on how you rank.
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.
Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.